New Delhi [India], December 03: Bengaluru-based NBR Group has been making waves in the real estate market with its transformation from mid-segment homes to high-end luxury living spaces. The company boasts over 25 years of experience in the business, built upon its strong foundation of residential development. The company has delivered over 12 million sq ft of space to more than 7,000 homeowners. Now, NBR Group seeks to upgrade urban living standards through its high-end gated communities, signaling a change in strategy.
The company’s new identity, with the brand tagline “Elevate to Extraordinary,” emphasizes a design philosophy that goes beyond mere shelter. It represents a transformation towards spaces with contemporary design, innovation, and sustainability. More reserved yet hopeful, the rebranding is rolled out with a new logo in the color royal blue. A color most symbolic of trust, reliability, and sophistication, royal blue communicates the ultimate intent—to embody luxury and excellence.
NBR Group launches itself into the luxury space with a Rs 1,200-crore high-rise residential development on a 10-acre layout in one of the prime locations of this city. Strategically located and specially equipped with various modern amenities, the development features landscaped gardens, fully-equipped fitness centres, and advanced security systems. What NBR Group promises to its residents is an ecologically conscious and environmentally friendly lifestyle. Eco-friendly construction practices, green spaces, and some energy-efficient systems will add sustainability to luxury living. Cognizant of the increased appetite for luxury homes that depict eco-consciousness. With rising awareness about sustainability in real estate, homeowners are now more likely to choose houses that pride themselves on being provided with the most impeccable finishes with an eco-friendly twist.
NBR Group offers solutions that are inherently sustainable, from energy-efficient technologies to water-saving systems and green infrastructure. This is where the real estate market is shifting towards luxury homes with a focus on sustainability. Luxury alone, which once relied on high-end finishes and amenities, no longer suffices. Today’s buyers seek homes that resonate with their environmental values. NBR Group is meeting these new demands through innovative approaches, ensuring that spaces are not only luxurious but also environmentally respectful.
Mr. Nagabhushan Reddy, Managing Director and Founder of NBR Group, stated, “NBR Group’s rebranding marks a change in customer demand.” He added, “It has always been a journey of staying in tune with the evolving needs of our customers. This is the natural progression of the luxury high-rise segment as part of our vision to create extraordinary living experiences.” Leading the way in luxury real estate, NBR Group is committed to new standards, embracing global trends, innovative designs, and sustainable construction. With this focus, NBR Group is set to redefine luxury in Bengaluru and beyond, shaping communities that promise an elevated lifestyle.
Rajneesh Singh is a journalist at Asian News, specializing in entertainment, culture, international affairs, and financial technology. With a keen eye for the latest trends and developments, he delivers fresh, insightful perspectives to his audience. Rajneesh’s passion for storytelling and thorough reporting has established him as a trusted voice in the industry.
