New Delhi (India), October 30: The instant beverage market is one of the fastest-growing segments in the global food and beverage industry, driven by the rising demand for convenience, variety, and health benefits. According to a report by Allied Market Research, the global instant beverage premix market size was valued at $74,830.0 million in 2020 and is projected to reach $137,005.4 million by 2031, registering a CAGR of 6.1% from 2022 to 2031. The market encompasses a wide range of products, including instant coffee, tea, hot chocolate, and health drinks.
However, not all instant beverage premixes are created equal. Some may contain artificial flavours, colours, preservatives, and sweeteners that may compromise the quality and taste of the final product. Moreover, some may not offer the authentic and diverse flavours that consumers are looking for. This is where Senso Foods Pvt Ltd comes in.
Senso Foods: A Pioneer in Instant Beverage Premixes
Senso Foods Pvt Ltd is India’s leading manufacturer, exporter, and supplier of instant tea premixes, instant coffee premixes, and other range of hot and cold beverages. The company was established in 2009 with a vision to provide high-quality and innovative products that cater to the changing preferences and needs of consumers across the globe.
Senso Foods has a state-of-the-art manufacturing facility in Rajkot, Gujarat, where it produces a variety of instant beverage premixes using natural ingredients, such as tea leaves, coffee beans, milk powder, sugar, spices, herbs, fruits, and vegetables. The company follows strict quality standards and hygiene protocols to ensure the safety and freshness of its products.
Senso Foods offers a wide range of flavours and formulations to suit every mood and occasion. Some of its popular products include:
- Chai Karak: The Chai Karak Original lives up to its name, offering Senso’s timeless recipe meticulously crafted to deliver tea enthusiasts an authentic flavour, perfect for savouring at any moment. A traditional Indian tea with a rich aroma, including Sugar, Milk Powder and Tea Extract
- Chai Tea Latte: True to its name, this unflavored tea is a mood-refreshing, energy-boosting option for extended productivity. Crafted from precisely balanced instant tea, sugar, and milk solids, this Tea Latte boasts impressive nutritional content. Savour the authentic taste of natural tea wherever you go with the simple addition of hot water. This smooth and frothy beverage features a harmonious blend of sugar, milk solids, tea extract, ground spices, and spice extracts.
- Turmeric Latte with Saffron: Senso’s “Golden Milk” Turmeric Latte, also known as “Haldi Doodh,” is a premium instant beverage mix that offers a comforting and immunity-boosting experience, all while being caffeine and gluten-free. This unique blend, crafted by Senso, features a precise combination of super-fine turmeric, saffron (Zaffran), a touch of black pepper for its anti-inflammatory properties, and a minimal amount of sugar for a touch of sweetness. Turmeric is a superfood renowned for its potent anti-inflammatory and antioxidant properties. Its active compound, curcumin, has been linked to various health benefits, including reduced risk of chronic diseases and improved overall well-being. Incorporating turmeric into your diet can be a flavorful and natural way to promote better health. Whether you prefer it hot or cold, this drink provides the goodness of turmeric, ginger, black pepper, and honey, all within a mixture of milk solids, sugar, turmeric, saffron, and black pepper.
- Hot Chocolate: Senso’s Instant Hot Chocolate Premix is a delightful and uncomplicated chocolate blend featuring the delectable essence of Belgian chocolate. This premix captures the rich and velvety flavour of chocolate, making it an ideal choice for both children and adults, whether enjoyed hot or cold. This indulgent and decadent beverage contains a carefully balanced combination of ingredients, including sugar, skimmed milk powder, low-fat (13%) heavily de-oiled cocoa powder, whey powder, hydrogenated vegetable fat (coconut), glucose syrup, milk protein, salt, and natural and naturally identical flavouring substances.
- Instant Masala Tea: A soothing beverage that nourishes the soul, plain tea is tailored for the everyday tea enthusiast who relishes the simple, natural flavour of tea, whether it’s a morning ritual or an evening comfort. This tea centres around the essence of Assam tea, offering a light yet aromatic experience. Come and savour the unadulterated charm of Indian “chai.” It’s a rejuvenating tea with a harmonious blend of sugar, milk solids, tea extract, ground spices, and spice extracts, adding a touch of spice and freshness to your cup.
Senso Foods also provides tea-coffee vending machines that are easy to use and maintain. These machines can dispense hot or cold beverages at the push of a button. The machines are compact, durable, energy-efficient, and customizable according to the customer’s requirements.
Senso Foods: A Global Player in the Instant Beverage Market
Senso Foods has a strong presence in both domestic and international markets. The company has a network of distributors and dealers across India who supply its products to various segments such as offices, hotels, restaurants, cafes, hospitals, schools, colleges, airports, railways stations, etc.
Senso Foods also exports its products to more than 20 countries across Asia, Africa, Europe, and North America. The company has received several awards and recognitions for its excellence in quality, innovation, and customer satisfaction.
Some of these include:
- India’s Most Promising Brand Award by WCRC Leaders Asia in 2014
- Best SME Award by Business Today in 2015
- India’s Greatest Brand Award by URS Media Consulting in 2016
- India’s Most Trusted Brand Award by IBC Infomedia in 2017
- India’s Best Company Award by IBC Infomedia in 2018
Conclusion
Senso Foods Pvt Ltd is a pioneer in the instant beverage premix market that is redefining the landscape with its high-quality, natural, and innovative products. The company aims to provide consumers with convenient, delicious, and healthy beverage options that suit their diverse tastes and preferences. With its vision, mission, and values, Senso Foods strives to become a global leader in the instant beverage industry.
Rajneesh Singh is a journalist at Asian News, specializing in entertainment, culture, international affairs, and financial technology. With a keen eye for the latest trends and developments, he delivers fresh, insightful perspectives to his audience. Rajneesh’s passion for storytelling and thorough reporting has established him as a trusted voice in the industry.
