OUR STORY
Established in 2014, R for Rabbit is constructed out of precise parenting issues and challenges confronted by our founders after they had been blessed with a daughter. The absence of safety-certified and quality products in the market is what led our founders to enter the entrepreneurial ring and produce the most interesting quality, consolation, and accessibility at the exact worth for all infants.
OUR JOURNEY
R for Rabbit has come a great distance, from 2 founders to a robust crew of over 200 workers. By detecting all the gaps in the market and researching and surveying precise dad and mom, now we have been on a mission to resolve each parenting concern or problem in relation to baby and child products.
At the moment, with 2000+ offline channel companions and a robust presence throughout varied digital platforms, R for Rabbit is cherished by 4 Million+ dad and mom and has assisted them in making their parenting journey unforgettable!
OUR IDEOLOGY
Being actual to parental nature, our foremost precedence has at all times been a toddler’s security. At R for Rabbit, we fully imagine that every one youngsters deserve the most interesting and the most secure care of their childhood. And to make sure the similar, our products will not be solely safety-certified and quality-checked however examined and accepted by dad and mom themselves. Mother and father have really useful R for Rabbit products for their newest options, innovativeness, appears and design, which inspired them and turned them into brand-loyal prospects.
AWARDS & APPRECIATION
R for Rabbit just lately received the award for the finest D2C Model of the Yr – Children on seventeenth Might 2023. R for Rabbit even received The Occasions of India Most Valued Mom & Youngster Manufacturers award for 2020-21, powered by FEMINA as an final result of fixed efforts in delivering extremely secure, superior quality, comfy, and optimum baby products.
R for Rabbit has additionally been concerned and appreciated for its consciousness campaigns to teach younger dad and mom. R for Rabbit has launched many consciousness campaigns highlighting the significance of security and purity when dad and mom choose baby care products. These campaigns signify the implications of pure elements and the way baby care products can carry out a vibrant function in the wholesome improvement of a baby.
Kunal Popat, Founder of R for Rabbit, mentioned, “R for Rabbit is acknowledged for crafting extremely revolutionary, superior quality, secure and safe products for infants and youngsters. We actually foresee assembly our finish customers’ necessities by giving them higher-quality products. He additional added that by steering our model values to the dad and mom in India, our new and revolutionary marketing campaign, ‘Select purity,’ signifies our loyalty to our customers.
TRUST FROM THE INVESTORS
R for Rabbit has 2 buyers together with Negen Capital Providers and Xponentia Capital Companions. R for Rabbit raised a complete of ₹400M in funding over two rounds. Our newest funding was raised on March 23, 2023, from a pre-Collection B funding. R for Rabbit will use this capital to strengthen the firm’s model, scale product distribution and improve market operations. We will even enhance the prevailing product portfolio and introduce new product classes.
WHAT WE OFFER
With innovation-driven analysis as our motto, now we have expanded our product portfolio to cater to each parenting and baby want over the years. We at R for Rabbit have a complete Pan-India presence and provide a diverse vary of baby products.
With product classes like Pure & Past Baby Care Vary, Baby Gear, Nursery, Children Rideons, and Baby Feeding, immediately, R for Rabbit is synonymous with a go-to model for all issues a baby and oldsters want. Our high class products embrace Baby Diapers, Strollers, Automobile Seats, Excessive Chairs, Tricycles, Bicycles, Swing, Swing Automobiles, and Children Scooters. We help youngsters and oldsters with our products, together with Diaper Baggage, Baby Walkers, Carry Cots, Cradles, Feeding Ranges, Breast pumps and Hair & Pores and skin Care products.
With exams completed to guarantee absorption, softness, and breathability, R for Rabbit Feather Diapers are specifically made to supply consolation to infants. These baby diapers are skinny and tender yoga pant-style diapers made for a baby’s delicate and delicate pores and skin, which retains them rash-free. Dermatologically examined and Paediatrician verified, these disposable diapers are chemical-free too.
MOVING FORWARD
At R for Rabbit, we intention to supply infants the most interesting products, safe applied sciences, the newest options, and a contented life-style for their wholesome development. Go to us and choose the most revolutionary baby products on-line.
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