IncrementX and NewsReach Partner to Drive Monetization for Regional Publishers in the Western Market
Mumbai (Maharashtra) [India], June 28 – IncrementX, a leading media representation platform, has entered into a strategic partnership with NewsReach, India’s top sponsored content market. This collaboration is set to unlock new monetization opportunities and promote long-term sustainability for regional publishers in the Western market. By combining the expertise of both companies, the partnership aims to provide publishers with advanced data and tools to maximize their revenue potential in an ever-evolving digital landscape.
Through this partnership, NewsReach will leverage IncrementX’s state-of-the-art technology and media representation expertise to offer customized monetization solutions. These solutions will help publishers enhance user engagement, increase ad inventory, and diversify their revenue streams. Ashish Shah, CEO of Vertoz, commented, “The combined strength of NewsReach’s extensive publisher network and IncrementX’s powerful monetization tools creates a robust ecosystem that empowers publishers to thrive in a competitive digital environment. By utilizing IncrementX’s advanced technology, cultural expertise, local sales teams, and data-driven insights, publishers can unlock new revenue sources, enhance user experiences, and build long-term sustainability in untapped markets.”
Both IncrementX and NewsReach are committed to fostering innovation and providing publishers with the resources needed to succeed in the digital era. With this partnership, regional publishers are poised to gain the support they need to compete more effectively in the Western market. As Darshan Shah, Co-founder and CEO of NewsReach, explained, “This partnership offers publishers a comprehensive suite of solutions to optimize their content monetization strategies, allowing them to effectively reach their target audiences, maximize ad revenue, and achieve sustainable long-term growth.”
This collaboration also aims to address challenges faced by regional publishers in the Western market, such as the absence of local offices and relationships that hinder effective monetization and access to direct deals. IncrementX’s established presence, local offices, and relationships in Western countries overcome these obstacles, providing regional publishers with access to valuable local connections and direct business opportunities.
Looking ahead, the partnership has long-term plans to grow publishers’ accounts in the Western market and increase revenue by 20-30% through programmatic monetization and branded deals. This commitment reflects the dedication of both parties to ongoing growth and development, as they continue to support publishers and drive their success in the digital space.
About IncrementX
IncrementX is a technology-driven media representation platform that connects Asian and Western digital publishers with advertisers in underrepresented markets. By facilitating programmatic and direct brand advertising, IncrementX enables brands to reach niche and multicultural audiences. As a programmatic monetization and brand solutions partner, IncrementX provides a global sales force, partnerships, and cutting-edge technology to help publishers minimize surprises in untapped regions. IncrementX is a media representation platform of Vertoz (NSEI: VERTOZ).
About NewsReach
NewsReach is a prominent platform that connects regional publishers with advertisers to unlock monetization opportunities and achieve sustainable growth. Through the provision of educational resources, industry insights, and monetization solutions, NewsReach empowers publishers to succeed in the digital landscape and maximize their earning potential.
For media inquiries, please contact:
IncrementX/Vertoz
Richa Chikara
Lead Corporate Communication
Email: richa.chikara@vertoz.com
Phone: +91 22 61426067 / +1 (646) 895 6969
NewsReach
Neha Faldu
Manager, Media Relations
Email: neha@vyomtech.in
Phone: +91 79 68217091
