Cressanda Solutions Ltd Wins Eastern Railway Bid for Advertising and Concierge Services
Mumbai, Maharashtra, India – May 3: Cressanda Solutions Ltd, a leading provider of IT solutions, digital media, and IT-enabled services, has successfully won the Eastern Railway bid for providing advertising and concierge services in trains. The company emerged as the successful bidder in the recently concluded tender floated by Eastern Railway, Ministry of Railways, for the Provision of Advertisement in EMU trains and Concierge Services on Mail/Express and Premium trains operated by Eastern Railway. Cressanda received an Offer Letter from Eastern Railway confirming the contract, which is valid for a period of 5 years.
New Opportunities for Nationwide Exposure
Under the terms of the Eastern Railway contract, Cressanda will have the rights to advertise on the interior and exterior surfaces of over 500 Mail Express/Premium trains, Inter-city trains, and Local trains. The company will also provide a suite of on-board services, including the sale of non-catering travel-related items, Wi-Fi, internet services, and Content on Demand in Mail/Express and premium trains.
In addition, Cressanda has partnered with Broadcast Engineering Consultants India Limited (BECIL), a Govt. of India MINI RATNA Enterprise under the Ministry of Information and Broadcasting. The two organizations signed a joint consortium agreement to bid for this prestigious tender.
Innovative Value-Added Offers and New Revenue Streams
Mr. Manohar Iyer, Managing Director and CEO of Cressanda Solutions Ltd, shared insights into the company’s new venture: “This opportunity gives us nationwide exposure for brand deals and advertisements across the country. We’ve innovated a package of ‘first-of-its-kind’ in-transit value-added services, including home pick-and-drop, high-speed Wi-Fi, in-app entertainment, regional cuisine, and location choices. Additionally, we’ve acquired rights to sell merchandise and other articles as an in-coach service, which creates a new revenue stream for the company. With our strategic partners, cutting-edge technology, and program management capabilities, we are poised to drive highly efficient programs and achieve optimal margins.”
Acquisitions and Expanding Ventures
In addition to the Eastern Railway project, Cressanda has made strategic moves in the education sector. The company recently signed a Letter of Intent (LOI) to acquire a 20.1% stake in Cadcon Education Private Limited, the creator of tchr.app, an online ed-tech platform that offers academic solutions to students from grades 8 to 12 in regional languages. Currently available in Karnataka, tchr.app will soon expand to other states across India. The app’s educational material has been curated by experts in accordance with the National Education Policy 2022.
Moreover, Cressanda Solutions secured a prestigious contract in January 2023 to provide in-coach digital advertising in the Kolkata Metro for a period of 5 years. The company will install LED screens inside all coaches and stream content for passengers. Additionally, Cressanda has submitted a proposal to Kolkata Metro to provide Wi-Fi and Content on Demand services, targeting 7-8 lakh passengers daily with an annual goal of 15 crore passengers and beyond.
About Cressanda Solutions Ltd
Cressanda Solutions Ltd (BSE: 512379) is an India-based company specializing in information technology (IT), digital media, and IT-enabled services. The company is undergoing a transformational journey to innovate, expand, and integrate its technology offerings, positioning itself to serve larger organizational opportunities. These service contracts have long-term financial potential and social impact. As part of its strategic growth, Cressanda has partnered with industry-leading partners and assembled top talent with deep domain expertise to execute turnkey projects. Over the past year, Cressanda has expanded its reach with several acquisitions and is set to become a major player in the industry.
For more information, visit Cressanda Solutions.
For any concerns regarding this press release, please contact us at pr.error.rectification[at]gmail.com. We will respond and resolve any issues within 24 hours.
Rajneesh Singh is a journalist at Asian News, specializing in entertainment, culture, international affairs, and financial technology. With a keen eye for the latest trends and developments, he delivers fresh, insightful perspectives to his audience. Rajneesh’s passion for storytelling and thorough reporting has established him as a trusted voice in the industry.
