Vishalikola Partners with Co-optex to Globalize Traditional Indian Textiles and Promote Sustainable Fashion

New Delhi, India, June 30: Vishalikola, one of Chennai’s distinguished designers, is proud to be associated with Co-optex, a pioneering organization that has been synonymous with handloom excellence since its establishment in 1935. Known for its high-quality handloom products, Co-optex has garnered global recognition for celebrating the true value of artists and their crafts. With a reputation that extends beyond the borders of Tamil Nadu, Co-optex has left an indelible mark on the international fashion scene, continually setting the benchmark for quality.

In a groundbreaking move, Co-optex has launched a collaboration to bring India’s rich textile heritage to the global stage, with a special focus on sustainability and cultural preservation. Their exclusive collection, which features hand-drawn and hand-painted Kalamkari designs using natural dyes, fuses storytelling with exquisite weaves, reviving the cultural richness of Tamil Nadu. With successful exhibitions in countries such as Germany, Turkey, Dubai, the USA, Australia, and South Korea, Co-optex’s initiative is taking Indian textiles to international markets, combining tradition with a multicultural perspective in modern fashion.

Vishalikola, an innovative entrepreneur, chose to establish VKOLA, a design and fashion brand, with a social responsibility to uplift and empower rural artisans from marginalized communities. These artisans are skilled in the traditional craft of Kalamkari, and Vishalikola has redefined fashion by incorporating this age-old technique into bespoke luxury garments. Her creations are crafted using sustainable, ethical production methods, making a significant contribution to the promotion of eco-conscious fashion.

As the founder of the Tejobarath Organisation, an NGO dedicated to compassion and empowerment, Vishalikola has made it her life’s mission to create positive social change. She is passionate about her collaboration with Co-optex, which aims to globalize traditional Indian art and textiles while promoting a multicultural vision in contemporary fashion. This partnership represents a major milestone in Vishalikola’s vision to develop a sustainable global fashion brand that values heritage and sustainability.

To connect with Vishalikola, you can reach her at:

Email: vkola786@gmail.com
Instagram: @house_of_vkola

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