tenth anniversary of the worldwide marketing campaign sees it soar to astronomical heights.
New Delhi (India), February 5: Veganuary, the worldwide organisation encouraging folks to try vegan in January and past, has continued to see an explosion in popularity among the many Indian public. 1.28 lakh Indians signed up to try consuming vegan for a month and obtained Veganuary’s free sources and steering, together with entry to particular gives from Indian manufacturers. This yr additionally marks Veganuary’s 10th world anniversary. It was celebrated in a singular approach with the Veganuary flag being despatched up to the Worldwide House Station, the place it orbited the Earth 4,400 times- a historic first for a vegan marketing campaign.
Again on Earth, Veganuary supported greater than 1.8 million folks to try vegan worldwide for a month. To allow folks to take part in the marketing campaign in ways in which swimsuit their way of life in an ever-changing world, Veganuary now gives its assist and steering in a number of codecs. This consists of 31 every day teaching emails, which individuals sign up for on the web site; a weekly podcast; a collection of 31 every day teaching movies on YouTube; social media channels in a number of languages; as properly as retail merchandise together with the model new Official Veganuary Cookbook and the Vegan Equipment – a card deck with every little thing you want to begin exploring a vegan food regimen. Globally, greater than 1.8 million folks selected to actively obtain Veganuary’s sources and assist by way of a number of of those channels*.
Veganuary 2024 noticed enormous manufacturers be part of the marketing campaign for the primary time, together with Arduous Rock Café which launched a vegan menu in all of its shops worldwide and Veganuary branded merchandise in flagship areas. The software program large Salesforce joined Veganuary’s Office Problem and inspired all their employees to try vegan for January. In India, Hilton Lodges launched a Veganuary particular menu in 16 completely different areas. Fashionable manufacturers like Massive Basket, Nature’s Basket, Jio Mart, Milky Mist, Yoga Bar, Blue Tribe, Hatti Kaapi and extra joined the marketing campaign with particular gives. In all, 122 Indian manufacturers participated in the marketing campaign.
Sachin Agarwal, COO- Nature’s Basket stated “We’re proud to be related to Veganuary and we’re thrilled to be part of a trigger that protects the planet and likewise improves the human well being! At Nature’s Basket, we’re completely satisfied to have an unlimited vary of Vegan merchandise at our shops and thru this nice platform, we goal to inspire folks to swap to veganism. That is our second yr of collaborating with Veganuary and we will proceed to assist veganism yearly.”
“By collaborating in Veganuary, we at Arduous Rock Cafe hope to increase consciousness & encourage extra folks to undertake to a plant-based way of life. We additionally goal to showcase the creativity and flexibility of vegan and vegetarian delicacies, debunking any misconceptions about its restricted choices.” stated Adrien Grob, Vice President, Operations at JSM Company Pvt Ltd.
Indian celebrities proceed to assist the marketing campaign’s optimistic, pleasant strategy to food regimen change, with actors Arvind Krishna, Sneha Ullal, mountaineer Kuntal Joisher and musician Anushka Manchanda recording supportive movies for anybody making an attempt vegan.
Reflecting on the success of the 2024 marketing campaign, Veganuary’s India Head Prashanth Vishwanath says: “It’s extremely inspiring to see Veganuary’s participation and affect proceed to develop in India. As folks change into extra conscious of the unimaginable affect our meals selections have on our well being and the well being of our planet, attitudes in direction of veganism are altering all over the place. Veganuary’s pleasant, non-judgmental and enabling strategy has undoubtedly performed an instrumental function in this shift. Bear in mind, Veganuary isn’t just for January, and you’ll sign up to try vegan anytime!”*This determine encompasses everybody actively selecting to obtain sources from Veganuary through the 2024 marketing campaign, together with those that signed up for every day teaching emails or watched our every day teaching movies by way of Veganuary’s 31-day YouTube collection, as properly as Veganuary podcast listens; individuals who observe Veganuary’s steering on social media and individuals who bought the Official Veganuary Cookbook or our Vegan Equipment for recipes and vitamin data
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