Times Music Expands Its Bhojpuri Presence with the Launch of ‘Odhani Hata Ke’ Featuring Pawan Singh and Shilpi Raj
New Delhi (India), June 10 – Times Music is making significant strides in the Bhojpuri music industry with the launch of its latest song Odhani Hata Ke, featuring Bhojpuri megastars Pawan Singh and Shilpi Raj. The song’s video, which also stars popular Bhojpuri actress Shalu Singh, has already garnered immense attention, amassing over 1 million views within the first 8 hours of its release on YouTube.
Odhani Hata Ke is a lively, fun track with an infectious melody that is bound to get listeners on their feet. The song is already one of the most-streamed Bhojpuri hits, reflecting the growing popularity of the genre.
Times Music’s Foray into Bhojpuri Music
Mandar Thakur, the COO of Times Music, commented on the launch, “We are thrilled to venture into the Bhojpuri music industry, partnering with one of its biggest stars, Pawan Singh. This is just the beginning of our journey, and we look forward to collaborating with talented Bhojpuri artists to bring exciting and dynamic music to the audience.”
Pawan Singh, reflecting on the collaboration with Times Music, said, “I am excited to be a part of the Times Music family and thrilled to release Odhani Hata Ke as the first song in our partnership. I look forward to bringing more hits to our listeners.”
Odhani Hata Ke: Exclusive Release on Times Music’s Platform
Odhani Hata Ke is an exclusive release under Times Music Bhojpuri and is available for streaming on Times Music’s YouTube channel, as well as on various music streaming platforms.
Watch Odhani Hata Ke on YouTube
About Times Music
Times Music, a subsidiary of The Times of India Group, is one of India’s premier record labels and music publishers. Since its inception in 1998, the company has built a diverse music catalog across Bollywood, Indie, Pop, Rock, Regional, Spiritual, and other non-film genres. The company’s film music releases, including Bollywood and South Indian soundtracks, are handled under the Junglee Music sub-label.
Additionally, Times Music has expanded its influence in the independent music sector through the launch of ffs, a platform dedicated to next-generation music. The company also maintains exclusive global distribution partnerships with prominent music labels such as Speed Records, a leader in Punjabi music.
Times Music also represents several renowned international music publishers, including Warner Chappell Music, Peermusic, Wixen Music, CTM Publishing, and Cloud 9 Music Publishing, in India and South Asia.
For more information on upcoming releases, visit Times Music.
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Rajneesh Singh is a journalist at Asian News, specializing in entertainment, culture, international affairs, and financial technology. With a keen eye for the latest trends and developments, he delivers fresh, insightful perspectives to his audience. Rajneesh’s passion for storytelling and thorough reporting has established him as a trusted voice in the industry.
