Bringing its 163-year legacy to India, the family-owned Ligne Roset has opened its first exclusive store in Prabhadevi, Mumbai, providing a considerate area the place finish shoppers can have interaction with and expertise their creations. The posh furniture and way of life brand’s enterprise into the nation is led to in association with Burgundy Brand Collective, an omnichannel client manufacturers retailer and specialty-brand builder.
“As with each class we enter, we see the posh furniture market in India ripe for reinvention. We acknowledge that Indian shoppers are growing bolder tastes and looking for merchandise with deeper resonance. Anticipating this shift to increase into furniture preferences, Ligne Roset’s mixture of considerate, tasteful, and daring designs aligns completely with the aspirations of the brand new discerning Indian clients,” says Samir Gadhok, Director and Co-founder Burgundy Brand Collective.
Designed by Zameer Basrai of The Busride Design Studio, the 5200 sq. foot store showcases a curated choice of the brand’s modern and design-centric creations which embrace dwelling, eating, and bed room furniture collections in addition to wardrobe and storage programs, lighting, rugs, textiles, ornamental equipment and occasional objects. The brand can also be investing to supply the shortest manufacturing interval in the world – 12 weeks – giving clients the selection between available choices or customised creations below the ‘fast ship’ program.
With a purpose to craft a retail surroundings for luxurious furniture that’s inviting and accessible, clients will likely be launched to and get to expertise a few of the brand’s bestsellers in addition to the unique fashions launched this yr in Paris as a part of the brand new 2023 assortment. There may even be a restricted choice of iconic items just like the Togo couch, which celebrates its 50-year anniversary; choose items of Togo Atom (solely 878 in the world) created in collaboration with RAF Simons; and Pierre Paulin’s Pumpkin, a 1971 seating design for the non-public residences of the French president Georges Pompidou on the Elysée Palace, which is being put into manufacturing for the first time ever, amongst different items.
Recognising the potential of the nation’s luxurious furniture and residential décor market, their foray into India goals to seize the creativeness of those that have a eager appreciation for modern design and handcrafted merchandise with collections that prioritize high quality and timeless design over fleeting traits. “The potential for Ligne Roset in India is substantial. We’re keenly conscious that the brand new eco-conscious India values not simply luxurious but additionally moral and sustainable practices. Therefore, we’re deliberate in partnering with manufacturers like Ligne Roset that prioritize eco-friendly supplies, sustainable manufacturing processes, and merchandise with longer lifecycles. Given the brand’s distinctive positioning and our strategic method to progress, we anticipate that the Indian market will rank throughout the high 5 globally for Ligne Roset throughout the subsequent decade. Our main purpose for the subsequent yr is to domesticate a welcoming surroundings the place clients can immerse themselves in the Ligne Roset brand and its values,” says Avani Raheja, Director and Co-founder, Burgundy Brand Collective.
About Ligne Roset
What units the family-owned Ligne Roset aside is its deep values, custom of excellence, and 163-year dedication to craftmanship and design. With a historical past rooted in French craft, the brand has been manufacturing high-end modern furniture in its personal factories in France since 1860. In-house manufacturing permits Ligne Roset to intently supervise all the creation course of and uphold the best manufacturing requirements. Identified for clever collaborations with each established and rising abilities in modern design, the brand boasts an in depth catalogue and is famend for producing a few of the most iconic furniture items of the final century. Ligne Roset has steadily bloomed right into a multinational firm with factories and headquarters in France and greater than 200 exclusive Ligne Roset shops and 1,000 retail distributors worldwide.
www.ligne-roset.com
@liqneroset
Cynergy, Store # A2, Appasaheb Marathe Marg, Prabhadevi, Mumbai 400025
lr@bbcollective.co
About Burgundy Brand Collective
Headquartered in Mumbai, Burgundy Brand Collective was established in 2012 by Samir Gadhok and Avani Raheja with the purpose of figuring out and introducing manufacturers that encourage and excite a brand new era of like-minded, globally-aware, and socially-engaged Indians. They’re companion to worldwide specialty and boutique manufacturers seeking to construct sustainable, neighborhood–centric companies in India. The corporate focuses on telling significant tales and constructing manufacturers primarily based on rising client wants. Their hand-picked portfolio additionally contains ROYCE’ Chocolate, Onitsuka Tiger, Provenance, and Papabubble.
www.bbcollective.co
information@bbcollective.co
401 Savoy Chambers, Dattatray Street, Santacruz West, Mumbai 400054
(022) 26491222
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