Mrs. Bector’s Foods Launches #OdeToSuperMoms Campaign to Celebrate Remarkable Mothers
New Delhi (India), June 9 – Mrs. Bector’s Foods, one of India’s leading biscuit and bakery companies, has unveiled its heartwarming campaign, #OdeToSuperMoms. The initiative is inspired by Mrs. Rajni Bector, the founder of the company, who has built a successful business while embodying the spirit of a supermom herself. The campaign honors the unsung heroes of society—mothers who expertly balance nurturing their families while achieving personal success.
Celebrating the Spirit of Supermoms
The #OdeToSuperMoms campaign brings these extraordinary women’s stories to life on the packaging of English Oven Bread, one of Mrs. Bector’s Foods’ most popular brands. These stories highlight the challenges that supermoms face and their unyielding determination to chase their dreams while raising families. In addition to the packaging, the campaign includes three powerful short films that showcase the resilience and strength of these remarkable women.
A Powerful Response from the Community
The campaign has been met with widespread enthusiasm, gaining attention on social media platforms where users have shared their personal stories of supermoms who have inspired them. The initiative has been praised for its innovative approach and for recognizing the achievements of mothers, shining a spotlight on their vital role in both family and society.
Amit Malhotra, Brand Manager at Mrs. Bector’s Foods, shared his excitement about the campaign: “The #OdeToSuperMoms campaign is a heartfelt tribute to these incredible women who juggle their roles as mothers and dreamers. Through the stories featured on our English Oven Bread packaging and in our short films, we hope to inspire and empower everyone who comes across these tales of passion and perseverance.”
Power of Storytelling
Debojit Saha, Creative Head & Co-founder of Ice Media Labs, expressed his pride in collaborating with Mrs. Bector’s Foods to bring these stories to life. He emphasized how storytelling can touch hearts, evoke emotions, and inspire action, making the campaign even more impactful.
Join the Movement
To learn more about the #OdeToSuperMoms campaign and watch the inspirational short films, visit Mrs. Bector’s English Oven Instagram page at Instagram Link. You can also share your own stories of extraordinary supermoms by visiting Ode to Super Moms Campaign Link.

Rajneesh Singh is a journalist at Asian News, specializing in entertainment, culture, international affairs, and financial technology. With a keen eye for the latest trends and developments, he delivers fresh, insightful perspectives to his audience. Rajneesh’s passion for storytelling and thorough reporting has established him as a trusted voice in the industry.