Growington Ventures India Limited Expands Fresh Fruit and Spice Supply Chain with Plans for National Growth
Mumbai (Maharashtra), May 5: Growington Ventures India Limited, a Mumbai-based company listed on the BSE SME platform, is led by founder and director CA Vikram Bajaj. The company specializes in the supply chain of fresh fruits, focusing on both the import of high-quality fruits and their distribution to corporate clients in hospitality and e-commerce. With a professional management team and a vision to serve the Indian market, Growington Ventures sources fresh fruits from farms with strategic tie-ups in countries like Turkey, Vietnam, South Africa, Greece, and Chile.
The company offers a broad portfolio of fruits, including apples, oranges, mandarins, pears, kiwis, dragon fruit, avocados, red globe grapes, plums, nectarines, peaches, cherries, blueberries, grapefruits, mangosteen, and more. With the increasing health awareness and lifestyle changes among the Indian population, the demand for imported fruits such as avocado, blueberry, and dragon fruit has risen significantly. Growington Ventures has built a strong procurement and distribution team both within and outside India to cater to this growing demand.
One of the company’s unique selling propositions (USP) is its commitment to sourcing fresh fruits directly from farms, ensuring quality checks that meet international standards. The fruits are then packaged with premium quality packaging and delivered swiftly through an efficient logistics system. This dedication to quality has helped establish the brand GROWFAMIO, a name that is now synonymous with high-quality fruits in India.
As part of its expansion strategy, Growington Ventures plans to set up a leased cold storage facility and a fruits and spice processing unit in MIDC, Navi Mumbai. This processing unit, which will be FSSAI-approved, will feature automatic grinding, separation, and packing capabilities. The first products in this new venture will include turmeric, coriander, cumin, chili powder, and other spice powders. With an estimated capital investment of around Rs. 1000 Lakhs, the company aims to further strengthen its market position.
Additionally, Growington Ventures is developing its own e-commerce portal for both B2B and B2C segments, along with an integrated distribution network equipped with a cold chain for nationwide delivery. The company also aims to become a trusted supply chain partner for major corporations like Reliance, Big Basket, Godrej Fresh, More, Amazon, and others, providing fruits and spice powders under its own brand.
The company has already established long-term partnerships with firms in Vietnam and Turkey to secure a steady supply of fresh fruits. It is also planning a joint venture with a company in Vietnam to further solidify its supply chain. Growington Ventures has cultivated a strong customer base in India, offering regular supplies to wholesale markets, retail stores, hotels, restaurant chains, and online distributors of fresh fruits.
Following a strong post-COVID recovery, Growington Ventures declared bonus shares (24:100) in March 2023. The company is listed on the BSE SME platform, and its equity price has surged from Rs. 14 per share in May 2022 to Rs. 106 per share currently, providing substantial returns for investors with a long-term vision.
Rajneesh Singh is a journalist at Asian News, specializing in entertainment, culture, international affairs, and financial technology. With a keen eye for the latest trends and developments, he delivers fresh, insightful perspectives to his audience. Rajneesh’s passion for storytelling and thorough reporting has established him as a trusted voice in the industry.
