Kérastase Reintroduces the Revolutionary Genesis Range to Combat Hair Fall in Young Women
Mumbai, Maharashtra, June 14 – Kérastase, the renowned French luxury brand known for its innovation in Hair and Scalp Care, is excited to announce the re-launch of its highly acclaimed Genesis range, designed specifically to tackle the growing concern of hair fall among young women. With a remarkable 84% reduction in hair fall, Genesis offers a cutting-edge solution using advanced ingredients like Aminexil 1.5%, Edelweiss Native Cells, and Ginger Root Extract.
To celebrate this launch, Kérastase will host an exclusive pop-up event on the ground floor of Palladium Mall, Phoenix Mills, Lower Parel. This event will give visitors a chance to experience complimentary hair and scalp diagnostics performed by expert professionals. Additionally, attendees can spin the wheel to win guaranteed gifts, such as product samples, travel-size items, and salon vouchers. Fun photo opportunities will also be available, allowing guests to capture special moments.
Addressing the Growing Concern of Hair Fall in Young Women
Hair fall has become one of the most pressing concerns for young women today, often triggered by fast-paced lifestyles, environmental stress, and hormonal changes. Despite its prevalence, hair loss products tailored specifically for women are scarce, with most available treatments targeting male customers. Kérastase is stepping in to fill this gap with the Genesis range, offering a solution that addresses hair fall while catering to the sensory desires of women.
Unlike traditional, clinical solutions, Genesis combines luxury with science, ensuring that young women get an effective remedy for hair fall, paired with a pleasurable, indulgent experience. The luxurious textures and fragrances of the Genesis products ensure that hair care routines are not just about efficacy but about enjoyment as well.
A Dual Action Solution for Hair Fall
“Genesis is the first dual anti-fall hair care line that doesn’t compromise on the luxurious experience of a hair ritual,” explains Anjali Pai, GM of Kérastase India. “It’s a revolutionary solution to hair fall, addressing both breakage and weakened roots. With the help of renowned hairdressers, dermatologists, and nutritionists, Kérastase has developed a specialized in-salon and at-home protocol that offers immediate reduction in hair fall, with long-term benefits from consistent use.”
Join the Genesis Pop-Up Event
Kérastase invites all those affected by hair fall to discover the transformative power of the Genesis range at the Palladium Mall pop-up event. Visitors will receive a personalized hair and scalp diagnosis and can explore the product line designed to restore hair vitality and reduce fall. This event marks an opportunity for young women to take charge of their hair health and indulge in a premium, scientifically-backed hair care routine.
About Kérastase
For over 50 years, Kérastase has been a leading name in the luxury hair care industry. Known for blending scientific research with indulgent sensorial experiences, Kérastase creates innovative formulas tailored to diverse hair concerns, from combating hair fall to restoring damaged locks. By collaborating with top scientists and hairdressers, Kérastase ensures that every product delivers superior results.
Explore Kérastase’s transformative products and reclaim the beauty of your hair by visiting www.kerastase.in.
Rajneesh Singh is a journalist at Asian News, specializing in entertainment, culture, international affairs, and financial technology. With a keen eye for the latest trends and developments, he delivers fresh, insightful perspectives to his audience. Rajneesh’s passion for storytelling and thorough reporting has established him as a trusted voice in the industry.
