Ahmedabad (Gujarat) [India], December 30: In a groundbreaking strategic transfer, CLEAR Premium Water, proudly broadcasts enterprise a majority stake in KELZAI Volcanic Water, celebrated for its distinctive pure mineral water sourced from volcanic springs.
This acquisition marks a momentous milestone for CLEAR Premium Water because it boldly charts its course towards increasing its product portfolio and pioneering innovation in the bottled water business.
KELZAI Volcanic water is a testomony to the traditional story of 1,000,000 years in the past when the supercontinent of Pangaea tore itself aside, which led to the formation of the mighty Indian subcontinent. The interplay of the inflexible lithospheric plates led to volcanic exercise, that led to lava oozing out and creating layers of mineral-rich volcanic rock basalt. This basalt then pilled into sheets giving rise to the mighty Sahyadri ranges, even older than the Himalayas. The rainwater that penetrates the mountains and the rocks will get naturally purified drop-by-drop embodying the purity of important minerals like magnesium, calcium, and sodium. This course of alongside the way in which balances the PH ranges starting from 7.5 to 8.2
Nayan Shah, the visionary Founder & CEO of CLEAR Premium Water, expresses his pleasure, stating, “Our affiliation with KELZAI Volcanic Water underscores our dedication to assembly the rising demand for pure mineral water. With the strategic plant location, we purpose to attain a broader viewers, leveraging Clear’s experience, intensive community, and KELZAI’s established model identification. This alliance is about to remodel KELZAI’s market presence, guaranteeing outstanding development and establishing dominance in the posh water phase. This partnership enhances our pure mineral water choices, positioning us to ship distinctive worth and impeccable service to our prospects.”
Lately, the surge in wonderful eating and the emergence of area of interest culinary experiences have heightened the demand for pure mineral water. KELZAI is poised to seamlessly elevate the general eating expertise in these institutions, whereas additionally assembly the wants of a broader luxurious viewers in varied settings equivalent to cafes, eating places, establishments, multiplexes, inns, and extra.
Beneath the phrases of this acquisition, KELZAI Volcanic Water will probably be solely distributed and marketed by CLEAR Premium Water’s father or mother firm, Power Drinks Non-public Restricted, leveraging its strong community and Pan India Presence. This affiliation underscores a shared dedication to delivering the best high quality pure mineral water, promising distinctive service, and an augmented market share for each CLEAR Premium Water and KELZAI Volcanic Water.
The synergy between CLEAR Premium Water and KELZAI Volcanic Water heralds a brand new period in the business, promising a dynamic mixture of experience, innovation, and unwavering dedication to sustainability and high quality. This strategic alliance is about to captivate the market and reinforce CLEAR Premium Water’s place as a distinguished participant in the bottled water business.
KELZAI Volcanic Water is out there in 200 ml, 500 ml, and 1 liter biodegradable PET bottles, in addition to accessible in 300 ml, 500 ml, and 750 ml glass bottles (Nonetheless & Glowing).
