Rare Beauty by Selena Gomez Launches Fall Collection in India, Exclusively on NNNOW.com via Sephora
Bengaluru, Karnataka — July 29: Rare Beauty by Selena Gomez, a globally acclaimed beauty brand known for championing inclusivity and innovation, has launched its much-awaited Fall Collection in India. The new line is available exclusively online through Sephora India at NNNOW.com, offering beauty lovers a chance to elevate their eye game with precision and elegance.
The collection is now live on the NNNOW website and app, featuring three standout products designed for effortless application and long-lasting wear:
⭐ Rare Beauty The Whole Above Weightless Eyeshadow Stick
A versatile, ultra-creamy formula that lines, shades, highlights, and smokes out your eyes. Enriched with fine multidimensional pearls, it delivers a luminous finish. Its waterproof, fade-proof formula ensures all-day wear without smudging or creasing.
⭐ Rare Beauty Perfect Strokes Longwear Gel Eyeliner
Inspired by the bestselling Matte Liquid Liner, this twist-up gel pencil glides on seamlessly. Highly pigmented and waterproof, it allows easy blending before setting to a transfer-proof, smudge-free finish. Available in three striking shades: True Black, True Brown, and Compassion (Burgundy).
⭐ Rare Beauty Brow Harmony Precision Pencil
This waterproof brow pencil features a unique angled tip for hair-like strokes and defined arches. The non-waxy, non-creamy formula ensures all-day hold. Choose from six inclusive shades: Soft Blonde, Rich Taupe, Warm Brown, Cool Brown, Deep Brown, and Soft Black.
Rare Beauty’s Fall Collection is a tribute to authentic beauty and empowerment, encouraging self-expression with high-performance formulas that suit all skin tones and styles.
🗓️ Launch Date & Availability
The exclusive launch began on July 27 at 12:00 AM IST, only on NNNOW.com. This is a must-shop moment for makeup enthusiasts across India.
About Rare Beauty
Founded by global icon Selena Gomez, Rare Beauty was created to challenge unrealistic beauty standards and promote self-love. The brand encourages people to embrace their individuality, using makeup as a medium to foster positive conversations around mental health, self-acceptance, and authenticity. Rare Beauty is available in India exclusively through Sephora.
About NNNOW.com
Launched in May 2015, NNNOW.com is a premier online shopping platform by Arvind Lifestyle Brands Ltd, hosting top international brands such as Sephora, U.S. Polo Assn., Tommy Hilfiger, Calvin Klein, and more. It offers first-access to new collections, loyalty programs, and a seamless shopping experience tailored for India’s modern consumers.
About Sephora India
Sephora, the world’s leading prestige beauty retailer, entered India in partnership with Arvind Fashion Limited in 2015. With 27 physical stores and a strong digital presence via sephora.nnnow.com, Sephora has emerged as a trusted beauty destination, offering an immersive, inclusive, and innovative shopping experience.
