DD News Logo Modified: DD News, the federal government channel below Doordarshan, has come below assault from opposition events for the adjustments made in its emblem. Really, lately DD News had unveiled its new emblem. The color of the brand new emblem has been modified from ruby purple to saffron. The federal government channel is being criticized for being saffronized in this manner.
The broadcaster, alternatively, has introduced the problem as a mere change in visible aesthetics. Leaders of opposition events have additionally questioned the necessity to implement the adjustments simply earlier than the Lok Sabha elections.
Modifications have been constructed from Tuesday
In truth, on Tuesday night, DD News had posted its new emblem together with a video message on its official X deal with. The channel wrote on X, “Though our values stay the identical, we at the moment are out there in a brand new avatar. Prepare for a information journey like by no means earlier than. Expertise the model new DD News.” The channel additional wrote “We’ve the braveness to say this: accuracy over pace, information over claims, fact over sensationalism… as a result of if it's on DD News it's true! DD News – Bharosa Sach Ka.”
TMC MP known as it Prachar Bharati
Quickly after, TMC Rajya Sabha MP Jawahar Sarkar, who was CEO of Prasar Bharati between 2012 and 2014, mentioned, “The nationwide broadcaster has coloured its historic flagship emblem in saffron color. As its former CEO I’ve been watching its saffronisation with concern and feeling – it’s not Prasar Bharati, it’s Prachar (Propaganda) Bharati!”
Opposition events don’t get area on DD News
Talking to The Indian Specific, Sarkar mentioned, “It isn’t simply the brand, all the pieces in regards to the public broadcaster is now saffron. Whereas the applications and occasions of the ruling social gathering get most telecast time, the opposition events hardly get any area now.
CEO of Prasar Bharati introduced his facet
Whereas reacting to the opposition's criticism after the change in the brand, Prasar Bharati CEO Gaurav Dwivedi informed The Indian Specific that the brand new emblem has a beautiful orange color. He mentioned that a couple of months in the past, earlier than the G-20 (summit), we had revamped DD India and selected a set of graphics for that channel. We’re additionally engaged on the revival of DD News visually and technically.
Officers said- the brand was saffron even on the time of launching
He added, “The usage of shiny, eye-catching colours is completely in regards to the channel's branding and visible aesthetic and it's unlucky for anybody to learn the rest into it. It's not only a new emblem, your entire appear and feel has been upgraded.” Has gone.” Officers mentioned that when Doordarshan was began in 1959, it had a saffron emblem solely. After this, different colours like blue, yellow and purple have been introduced for the brand.
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