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HomePress ReleaseEIN Presswirewe´ll make history for Cervecería Nacional

we´ll make history for Cervecería Nacional

Panorama gained the coveted Gold Effie within the Advertising and marketing Innovation Options class on the Effie Awards Ecuador 2023.

QUITO, ECUADOR, October 25, 2023 / — Panorama Branding wins the Gold Effie within the Advertising and marketing Innovation Options class with its marketing campaign “Pilsener: We are going to make history” for Cervecería Nacional

Panorama gained the coveted Gold Effie within the Advertising and marketing Innovation Options class on the Effie Awards Ecuador 2023. This recognition consolidates Panorama Branding as one of the vital promising branding corporations within the area.

The profitable marketing campaign, “Pilsener: Haremos historia”, was a technique designed in collaboration with Hablaelbalón to awaken soccer delight in Ecuador within the run-up to the Qatar 2022 World Cup.

Within the initiative, the model constructed a communication platform that resonated within the hearts of Ecuadorians, fostering the soccer spirit and celebrating the nation’s soccer history.

The technique targeted on celebrating Ecuador’s history, recalling timeless moments that united the nation round its Nationwide Staff. From there, they developed 4 progressive designs on cans and bottles that immortalized the group’s most heroic milestones and on the identical time commemorated the 20 years of its first World Cup qualification.

These designs, along with being a part of the World Cup expertise, grew to become a collectible prized by soccer followers.

Lucas del Corral, Founding father of Panorama, mentioned: “Profitable gold in Effie is a affirmation that we’re assembly our goals as a branding consultancy. At Panorama we’ve got at all times prioritized that creativity and design transcend and have an efficient affect on the enterprise challenges our purchasers current us with. We’re heading in the right direction.

The reception of the marketing campaign was of nice magnitude all through the nation, with shoppers uncorking Pilsener to win journeys to Qatar. The technique demonstrated that packaging might be an emotive communication automobile that amplifies and enhances model attributes.

Marcel Palacio, common supervisor of Panorama Branding in Ecuador, concluded: “We’re very pleased with this nice recognition for the superb work we provide our purchasers on the totally different fronts of strategic communication, which generates worth for manufacturers from a technique with a particular goal. Creativity with a goal, an excellent execution reaches the buyer and generates good outcomes. From the group we proceed to consolidate that look, in all of the fronts by which we work with our purchasers”.

Effie Awards Ecuador is the skilled analysis occasion targeted on the effectiveness of promoting communications. With 50 years of history and presence in additional than 55 international locations, the Effie Awards are probably the most related awards within the advertising and promoting trade. They acknowledge efficient concepts and the methods that originated them.

In Ecuador, Effie Awards and Effie Faculty are organized by Valora Ecuador underneath license granted by Effie Worldwide Inc.

Extra details about the marketing campaign:

Mara Albertengo
Talkability LLC
+1 305-781-9299
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