New Delhi (India), December 28: Like every year, Apeejay Institute of Mass Communication (AIMC), Dwarka, New Delhi, recently organised the annual two-day International ‘We Care Film Festival’ to celebrate the spirit and dedication of the differently-abled, in an endeavour to help them live a life of dignity and independence.
Apart from the students of AIMC, the event was marked by enthusiastic participation of a large number of students from various other educational institutes, NGOs, media professionals and experts working in the social sector. The festival was organised in association with the internationally recognized NGO ‘Brotherhood’ and with the support of UNESCO and UN Information Centre.
As part of the We Care Film Festival, many award-winning Indian and international films like Fighting in the Wheels, Fish & I, Respiration, Speechless, to name a few, were screened. These movies hit the right chord with the audiences who not only appreciated the artistic merit of these movies but were moved about the multiple levels of challenges that the differently abled have to face.
Specially-abled children from Ashish Foundation showcased a mesmerising fashion show while winning the hearts of the audience who gave the participants a standing applause.
The festival also showcased a photography & painting exhibition on the concerned theme. The key coordinators of the entire event were PG Diploma students of Corporate Communication and Event Management at AIMC.
The Chief Guest for the first day of the International We Care Film Festival was Mr. R. Shridharan Ramakrishnan, Editor International TV9. He urged society in general and the budding journalists at AIMC in particular to take forward the most important task of integrating the differently abled into the mainstream.
AIMC is a leading Higher Education institute offering an array of post graduate programmes in the various media disciplines. It comes under the aegis of Apeejay Education, which has 27 educational institutions across India.
Apeejay Education has always been at the forefront of inculcating inclusiveness and spreading awareness and action for the cause of the differently abled, as aligned with its vision of man-making and nation building. Dr Stya Paul – eminent educationist, industrialist, philanthropist, freedom fighter and inspiration behind all Apeejay Education institutions was himself physically challenged and his illustrious life and achievements are an inspiration for one and all. Dr Stya Paul’s legacy of excellence is being carried forward by his daughter Mrs Sushma Paul Berlia, under whose leadership Apeejay Education is growing from strength to strength.
Prof Sajal Mukherjee, Director, AIMC said, “The prime objective of this film festival is to sensitise people towards the specially-abled people.” The event was also graced by Professor Ashok Ogra, Former Director, AIMC and presently Advisor (Mass Communication).
