Bhubaneshwar: V-Guard Industries Ltd a leading consumer electrical and electronics company, launched its “Rishta” program aimed at establishing a closer relationship with independent electricians and plumbers across India. Through this initiative, V-Guard aims to promote the use of its high-quality products and strengthen its ties with the influencer community.
The program allows members to earn redeemable points each time they scan a QR code on eligible V-Guard product packaging. Points can be exchanged for a range of exciting products listed in the redemption catalogue, digital vouchers, bank account transfers, and more. Members are also entitled to participate in special events and privileges under the program.
Speaking on the occasion Mr Mithun Chittilappilly opined “We are delighted to launch the Rishta program, which underscores our commitment to building long-lasting relationships with the influencer community including our valuable electricians and plumbers across India. Through this initiative, we aim to foster a closer bond with professionals in the industry and build a long-lasting relationship with the community. The lucky draw program is just one of the many ways in which we are expressing our gratitude to members of the program for their continued support.”
The lucky draw program held during Diwali saw V-Guard giving away up to 1400 lucky gifts ranging from home appliances to utility electronics products. The 2022-23 Bumper Draw First prize in the form of a Hyundai i20 car was won by Mr. Sushil Kumar Mishra from Odisha. Mr. Neeraj Singh from Kanpur also won a Hero Splendor bike, Mr. Unise CS from Kerala won a Hero Passion bike, and Mr. Rahul I Naik from Hubli won a Hero Glamour bike.
The car key for the first prize was presented by the Managing Director of V-Guard Industries Ltd, Mr. Mithun K Chittilappilly in the presence of the senior management and some of the top dealers and distributors of the state at a glamorous event held in Bhubaneshwar to celebrate the winners.
Founded in 1977 by Mr. Kochouseph Chittilappilly, V-Guard Industries Limited is one of India’s leading consumer electrical and electronics major headquartered in Kochi, South India. The 46-year-old company has built a strong brand and has aggressively diversified to become a multi-product conglomerate with a varied range of products including Voltage stabilizers, Inverter & Inverter Batteries, Electric Water Heaters, Solar Water Heaters, Pumps & Motors, Domestic Switchgears, Wires & Cables, Induction Cooktops, Mixer Grinders, Fans, Gas Stoves, Rice Cookers, Modular Switches, Air Coolers, Breakfast Appliances, Chimneys, Water Purifiers etc. The company has a reputation of delivering thoughtful products and experiences to its consumers and has manufacturing facilities across multiple locations in the country. V-Guard is catering to its consumers PAN India through a robust network of 31 branches and over 40,000 channel partners.
For more information on V-Guard Industries Ltd, please visit: https://www.vguard.in/
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