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UK Spirits Sector Receives Bourbon Boost As ‘By no means Say Die’ Brand Ships First Instalment Of Barrels To The UK


The model impressed by the horse Lestor Piggott rode to victory in 1954 begins its maiden trans-Atlantic voyage with its first Whiskey anticipated within the UK in July

Our Kentucky Straight Bourbon is destined to enhance with a brand new course of – an ocean voyage – which we anticipate to convey out extra of a novel flavour profile.”

— Grasp Distiller and Co-Founder By no means Say Die, Shane Baker

LONDON, UNITED KINGDOM, June 1, 2022 /EINPresswire.com/ — In a primary for the class, the bourbon – distilled in Kentucky and aged in a brand new oak barrel – shall be completed in England, creating a novel flavour profile.

The long-awaited launch of By no means Say Die follows the Division for Worldwide Commerce’s negotiation of the decision of the Part 232 Commerce dispute and the elimination of retaliatory tariffs which have been imposed on US imports to the UK by the EU in 2018.

The 25% tariff on Bourbon imports noticed shoppers pay £68m in extra prices between 2018 and March 2022. The commerce dispute additionally stifled inward funding to the UK from current US manufacturers with English Gins and Scottish Whiskies of their portfolios, as effectively forcing rising manufacturers similar to By no means Say Die to postpone their launch and to delay very important funding and partnerships with the UK provide chain. All this modified as soon as the UK Authorities negotiated the tariffs elimination, giving the UK spirits trade a much-needed enhance.

By no means Say Die was co-founded by a staff of trans-Atlantic companions who’ve experience in funding, horseracing, PR and political campaigning, in addition to a powerful historical past in distilling premium Bourbon. Within the US, profitable businessmen Pat Madden and Brian Luftman are among the many founders alongside grasp distillers and bourbon consultants Pat Heist and Shane Baker, who oversee the distilling of By no means Say Die. The fermentation consultants with greater than 20 years of expertise within the manufacturing of alcohol and among the finest manufacturers in the marketplace at the moment specialize in making distinctive spirits from locally-grown grains to make sure high quality, and including a wholesome dose of science within the course of.

To help the sector and to expedite the elimination of the tariff, UK based mostly founders of By no means Say Die and founders of Lodestone Communications, Martha Dalton, Fran O’Leary and David Wild established the Bourbon Alliance, who with help from trade giants Beam Suntory and Brown-Forman convened a membership of over 60 stakeholders spanning the availability chain within the US and the UK. By way of the Alliance, the Sector labored with the UK and US Governments to ship key insights on the extent of the harm from the dispute.

By no means Say Die is the primary Bourbon to be matured in Kentucky, shipped by way of Atlantic Ocean vessel and completed in England. In its essence, it’s the product of trans-Atlantic collaboration and a celebration of the particular relationship. By no means Say Die’s flagship product is its Bourbon Barrel energy. Thought-about a “Excessive Rye” Bourbon, this providing blends refined spice, caramel undertones and an amazingly easy end which will be loved neat, on ice or in your favorite cocktail.

As soon as unloaded safely on UK shores, the By no means Say Die product will head to a specialist storage facility within the UK’s Peak District to enter the ultimate levels of its maturation. The countdown is now on and it gained’t be lengthy till UK shoppers can have a good time the return of tariff-free Bourbon by elevating a glass of By no means Say Die.

Co-Founding father of the Bourbon Alliance and By no means Say Die, Martha Dalton stated:

“We’re delighted to lastly be delivery our product to the UK. Following an thrilling few years of sourcing the highest quality components, Kentucky experience and plenty of exhausting work, we discovered ourselves sitting on tons of of barrels of whiskey which we couldn’t import as a result of tariffs. Due to the elimination of the bourbon tariff, we’re lastly in a position to make good on our commitments with UK glassware suppliers, storage and bottling services, distributors, wholesalers and retailers, and to introduce UK shoppers to By no means Say Die. We will’t wait to lastly convey our distinctive product to American Whiskey lovers within the UK.”

Grasp Distiller and Co-Founder By no means Say Die, Shane Baker stated:

“Our Kentucky Straight Bourbon is destined to enhance with a brand new course of – an ocean voyage – which we anticipate to convey out extra of a novel flavour profile. Our premium product – will proceed to mature within the barrel with decrease atmospheric stress and plenty of agitation interacting with the charred seasoned barrel staves on the ocean – in contrast to different maritime makes an attempt, all of By no means Say Die’s barrels will expertise the lengthy voyage.”

About By no means Say Die

By no means Say Die was based in 2017 by Pat Madden, Brian Luftman, Shane Baker, Pat Heist, Martha Dalton, Fran O’Leary and David Wild. By no means Say Die is the English tackle the American Dream.

In 1951, on Hamburg Farm in Lexington, KY, a foal had a tough start and its life was at risk. Legendary horseman, John A. Bell III poured a shot of whiskey down the throat of the struggling foal. By way of the night time, the younger horse made a dramatic restoration and was aptly named By no means Say Die. Three years later, after experiencing some success in England, By no means Say Die was entered into the most important race on this planet, the one hundred and seventy fifth Epsom Derby. In entrance of a surprising 250K spectators, together with Queen Elizabeth II and Sir Winston Churchill, By no means Say Die, at 33-1, beat out 22 horses to turn into the primary American-born horse to win the race in over 70 years. In the meantime, a lady in Liverpool named Mona Greatest had fallen in love with the title and story of By no means Say Die. On a leap of religion, she pawned all of her jewelry, actually “betting all of it”. Along with her new fortune, she bought a historic Victorian dwelling in Liverpool to remodel it right into a music venue. The basement was a low-key stage for up-and-coming musicians referred to as the Casbah Espresso Membership. The opening night time of the Casbah Espresso Membership featured a band referred to as The Quarrymen. The band-members, John Lennon, Paul McCartney and George Harrison have been every paid £3 for his or her weekly gig. The Quarrymen employed Mona’s son, Peter to be their drummer, finally changed by Ringo Star. Rock and Roll historical past was eternally modified by a band’s humble beginnings and the surprising upset victory of a horse who could have by no means run a race with out that fateful sip of whiskey on a chilly KY night time.

Martha Dalton
Lodestone Communications
07971138459
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