Social media verification is obtaining a verified badge or checkmark on a social media platform, indicating that an account is the official account of a public figure, celebrity, or brand. Verification can be highly coveted by brands, as it can provide various benefits and help establish their authenticity and credibility on the platform. While obtaining verification has remained relatively stable over the past few years, several potential developments could shape the future of social media verification. Here are some of the key trends and changes that could impact the future of social media verification:
- Increased use of artificial intelligence and machine learning: Some social media platforms already use artificial intelligence (AI) and machine learning to help automate and streamline the verification process. For example, Twitter has implemented a machine learning model to help identify and verify accounts likely to meet its verification criteria. In the future, AI and machine learning could be used more accurately and efficiently to verify accounts, potentially making the process faster and more scalable.
- More stringent verification criteria: As social media becomes an increasingly important source of information and communication, there may be pressure on platforms to ensure that verified accounts are highly credible and trustworthy. This could lead to more stringent verification criteria, such as requiring more extensive documentation or proof of identity or limiting the number of verifications granted.
- Changes in the way verification is displayed: Some platforms have already changed how they display verification, such as removing the verified badge or changing the criteria for obtaining it. In the future, other platforms could make similar changes, potentially affecting verification’s perceived value or importance.
- The emergence of new verification methods: As social media evolves, new verification methods may emerge that are more effective at establishing the authenticity and credibility of accounts. For example, platforms could implement new types of identity verification or use blockchain technology to create more secure and verifiable accounts.
- Greater emphasis on content quality and engagement: In the future, social media platforms may emphasize the quality and engagement of an account’s content rather than simply granting verification based on a certain level of followers or engagement.