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HomePress ReleaseEIN PresswireThe Crew, Award-Winning Nonprofit Integrating Civic Engagement into College Athletics, Unveils New...

The Crew, Award-Winning Nonprofit Integrating Civic Engagement into College Athletics, Unveils New Brand Identity

Brand Designed & Developed In Collaboration With Present NCAA Pupil Athletes

BOSTON, UNITED STATES, August 1, 2023/ — Right this moment, The Crew unveiled the nonprofit’s new model id and emblem. The emblem facilities round a dynamic “T” icon that symbolizes the group’s dedication to providing a pathway for each athlete, coach, and administrator to develop into extra engaged residents.

The adoption of a brand new model got here on the advice of The Crew’s expansive community of scholar athletes, coaches and companions. The model was initially conceived after a dialog with Chase Griffin, UCLA quarterback, NIL Male Athlete of the Yr, and an advisor to the Crew.

Since 2020, the The Crew has engaged over 54,000 athletes, coaches, and directors, deliberate over 600 Election Day occasions on faculty campuses, and deliberate groundbreaking nationwide programming with leaders reminiscent of Stephen Curry and Condoleezza Rice. The Crew has additionally acquired quite a few awards together with recognition in Quick Firm’s 2023 World Altering Concepts and honored by College students Be taught College students Vote for Main By means of Nonpartisanship.

Pupil Athlete members of the crew appear excited by the group’s new look. “The T inside the T reveals that each one the work and packages falls underneath the umbrella of The Crew. It suits completely with our new course”, stated Caleb Kenney of Holy Cross Males’s Basketball.

Moreover, as a part of the rebrand, the nonprofit can also be altering its coloration schemes to black and white. The new colours mirror The Crew’s dynamic and forward-moving mission in addition to the group’s daring however impartial perspective.

“I like The Crew’s resolution to shift to black and white! It so aptly jogs my memory of a referee, who additionally represents a impartial, nonpartisan power,” stated Elizabeth Ford, Penn Ladies’s Volleyball.

The Crew – beforehand referred to as the All Vote No Play marketing campaign – began as a name to motion to encourage scholar athletes to take part in elections. The motion started with a tweet on June 2, 2020 when Coach Eric Reveno, then Affiliate Head Coach for Georgia Tech Males’s basketball, noticed that student-athlete civic engagement wanted to be a larger precedence. The effort went viral and caught the eye of coaches and civic leaders nationally, together with Joe Kennedy, Holy Cross Basketball Coach, and Lisa Kay Solomon, Creator and Designer in Residence on the Stanford Design College. Each grew to become instrumental in increasing the assets and attain of The Crew.

To study extra about The Crew’s new model id, go to

About The Crew

The Crew is a nonpartisan group that creates award-winning programming centered on integrating civic engagement into faculty athletics. We provide a pathway for each athlete, coach, and administrator to develop into extra engaged residents.


Hannah Nausbaum
The Crew
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