Social computing refers to interface of systems that supports the representation, gathering, use, processing, and analyzing of data.
PORTLAND, PORTLAND, OR, UNITED STATE, March 17, 2022 /EINPresswire.com/ — Elements of social computing include wikis, blogs, instant messaging, twitter, open source development, multiplayer gaming,as well as social bookmarking sites&social networking. Social computing within an organization empowers and motivates employeesto create advantage for the corporate. Businesses have used social computing solution to get closer to their clients and endorse their brands and professional. Social computing have enhance customer relationship management (CRM), as it allows a business to follow public opinion about its brand and respond quickly to customer issues through continuous feedback analyzing.
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Companies covered: Adobe Inc., Good Data Corporation, Hootsuite Media Inc., International Business Machines Corporation, NetBase Solutions, Inc. Oracle Corporation, Salesforce.com Inc., SAP SE, and SAS Institute Inc.
A key factor driving the acceptance of the social computing market is the growing use of smartphones by individuals using social media. With the rise of digital technology, people are using social media for online shopping, communication and social connectivity activities which propel growth of market. In addition, driving factors for social computing market are high growth of social media measurement to enhance customer experience tools and increasing demand from small and medium enterprises to offer competitive intelligence.
However, complexities involved in the analytical workflow is restraining the social computing market. Contrarily, increasing cloud adoption trends and voluminous data generation through social media platforms is an opportunistic factor to encourage the growth of social computing market in forecasted years.
A large number of administrations are using cloud or planning applications which will result in potential growth of the market. It has been observed that while small or startups companies quickly adopt cloud, large enterprises are more alert to transfer to cloud. One of the main concerns that hinders cloud adoption for a search is data security. Despite such concerns, the acceptance of cloud is growing at a fast pace due to the clearprofits of springiness and price that it offers through the legacy systems. Increase in acceptance of cloud is an opportunity for growth of the global social computing market as it allows organizations to achieve real time data analysis on unused data for better consumer insights.
Social computing analytics companies face discrepancies in analytical workflow owing to high implementation efforts and requirement of significant technical expertise. Furthermore, data analysis and customization is highly complex and time-consuming. This is a major hindrance that restrains the growth of social computing market.
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