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Rising awareness of infant health and a healthy diet among the consumers are boosting the Indonesia Baby Food market: Ken Research

With increasing population and rising awareness of the healthy diet of infants, the baby food market in Indonesia is growing rapidly and the investment opportunities in this sector are further increasing the growth potential of the related services in the near future.

Domestic player expanding the market: The Indonesian baby food market is developing with the market displaying a high level of competition, with international players attempting to maintain their current market share and domestic players trying to expand their market penetration. It is also very open to newness and innovations; for example, application-based baby food, which is baby food specifically designed for newborns with a variety of body and health issues, has grown in popularity in the country. Goat milk formula items are also emerging with consumers preferring the product in the country. Amidst the fact that the administration is ordered to encourage nursing among new moms, the baby food market showcased sustained growth over the years.

Increasing Fertility Rate and Population: With Indonesia being among the most densely populated countries, the market is likely to grow rapidly. It is expected to continue to expand over the forecast period. The labor force, or working population, is growing in tandem with the growing population. Furthermore, there was an approximately 39% increase in the working women’s population in Indonesia in 2019. As a result, Indonesia’s increasing fertility rate and population have increased the demand for infant diets.

Unawareness of the Products: The growth of the baby food market is reliant on urbanization. Sales for baby packaged foods in remote regions are lesser than in regions including Jakarta, Bali, and many other cities due to a lack of acknowledgment about the product in addition to a choice for the traditional diet. Jakarta has a significant stake in the baby food market, which is expected to grow in the coming years as the city’s urbanization expands. However, due to rising unemployment, the general public is under pressure to reduce or eliminate extraneous and unnecessary spending. This may also impede the growth of the Indonesian baby food market due to a drop in demand, particularly from rural areas.

Analysts at Ken Research in their latest publication Indonesia Baby Food Market Outlook to 2027F – By Infant Milk Formulae (Standard, Follow-On, Growing-Up, and Special Baby Milk Formula), Dried Baby Food, Prepared Baby Food, Milk Formula and Other Baby Food; Organic Baby Food” observed that Indonesia baby food market is in a growing phase. The increase in the population, rising awareness of infant health and a healthy diet, along with increasing economic affluence in the country, investment, and some government initiatives, will lead to Baby Food market growth in Indonesia. It is expected that the Indonesia Baby Food market will grow at a CAGR of ~% for the 2022-2027F forecasted period.


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