Pepper Advantage Acquires Rieom.ai: Expanding AI-Driven Credit Assessment Capabilities in India
Mumbai, Maharashtra, [India] – May 22: Pepper Advantage, a global leader in credit intelligence, has successfully acquired Rieom.ai, an AI/ML-powered credit management software platform based in Pune, India. This strategic acquisition enhances Pepper Advantage’s portfolio with Rieom.ai’s cutting-edge predictive pre-payout credit approval tool, designed specifically for the Asian markets.
Rieom.ai’s flagship product leverages artificial intelligence and machine learning to assess loan applications through socio-demographic and profile-based analysis. The tool identifies potential fraud risks and suspicious behavior before credit approval, ensuring more reliable and efficient credit risk management.
The platform is continuously learning, supporting credit risk assessment across over 60 different document types—from ID verification to bank statements and utility bills. The tool is algorithm-driven, offering seamless integration into loan originators’ credit management systems via API. This enables a scalable, holistic, and relationship-focused approach to evaluating loan applications and portfolio risks. Additionally, it includes automated transaction monitoring, providing a clear advantage over traditional manual processes that often slow down credit applications in India’s financial services sector.
Rieom.ai’s technology has already screened nearly 700,000 applications and processed over 2.3 million documents. The company is poised for continued rapid growth, as it is equipped to handle an extensive volume and variety of document types. As part of its expansion plans, Pepper Advantage aims to extend its services in India to fintechs, microfinance institutions, small finance companies, cooperative banks, insurance providers, and government entities.
The acquisition marks a bold step by Pepper Advantage into the Indian market, with further plans to roll out its AI-driven credit management solutions to high-growth regions such as Indonesia, Vietnam, and the Middle East. Integrating Rieom.ai’s technology into Pepper Advantage’s platform will enhance its credit technology offerings, replacing outdated legacy processes with end-to-end, API-accessible solutions.
Commenting on the acquisition, Fraser Gemmell, CEO of Pepper Advantage, said, “The acquisition of Rieom.ai significantly broadens our market presence in India and aligns with our vision of bringing AI-powered credit management models to high-growth countries. Additionally, it strengthens our technology suite and provides us with the opportunity to expand our credit risk analysis capabilities—an increasingly critical factor in the market, especially as fraud incidents rise, as highlighted by the Reserve Bank of India’s latest report. This acquisition enables us to serve not only traditional financial institutions but also the rapidly growing non-bank lending sector, which increasingly depends on third-party tech providers offering scalable solutions.”
Mukund Kulkarni, CEO of Pepper Advantage India, emphasized the vast potential of India’s demographic trends, saying, “India’s macroeconomic growth is being driven by an extraordinary demographic shift. As the world’s most populous country, with a population projected to peak at 1.7 billion, India’s credit and financial services sectors are set for substantial expansion. With loan systems tracking 20% year-on-year growth and retail and MSME disbursement expected to grow at 19% annually, credit providers will need advanced data and technology to scale efficiently. Our platform is well-positioned to drive financial inclusion by assessing creditworthiness beyond traditional credit scores, helping reach the unbanked.”
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Rajneesh Singh is a journalist at Asian News, specializing in entertainment, culture, international affairs, and financial technology. With a keen eye for the latest trends and developments, he delivers fresh, insightful perspectives to his audience. Rajneesh’s passion for storytelling and thorough reporting has established him as a trusted voice in the industry.
