HomePress ReleaseEIN PresswiremirrAR Secures $1.75Mn Investment to Revolutionize Beauty and Jewelry Industries with AI...

mirrAR Secures $1.75Mn Investment to Revolutionize Beauty and Jewelry Industries with AI and AR

mirrAR Founder and CEO Meghna Saraogi

mirrAR Founder and CEO Meghna Saraogi

mirrAR Founder and CEO Meghna Saraogi

Empowering manufacturers and retailers to improve each digital and in-store procuring experiences

I am very impressed by the good work Meghna is doing at mirrAR. She has an ideal workforce backing her imaginative and prescient up. We’re wanting ahead to becoming a member of forces as their companion & I want the workforce the perfect.”

— Abhishek Chhajlani, Chief Working Officer at Diaspark Inc

BENGALURU, INDIA, November 1, 2023 / — mirrAR, a visionary chief in augmented actuality (AR) and synthetic intelligence (AI) options, proudly pronounces the profitable completion of its Pre-Collection A capital elevate of $1.75Mn. This funding represents a monumental stride ahead for, firmly establishing its place as a worldwide market chief redefining how shoppers have interaction with manufacturers.

Diaspark Inc, a strategic investor based mostly in the USA, has spearheaded this transformative spherical, with enthusiastic participation from famend angel buyers equivalent to Aparna Chennapragada, CVP of Microsoft, Alagu Periyannan, founding father of BlueJeans by Verizon and Khadim Batti CEO and co-founder Whatfix.

mirrAR is on a mission to revolutionize the procuring expertise for 3.6 billion customers worldwide via the facility of AR and AI. Its cutting-edge know-how empowers manufacturers and retailers to supply immersive 3D and 360-degree procuring experiences on web sites, cell apps, and social channels via the 3D Commerce Cloud. Consumers can nearly attempt on merchandise or work together with them of their bodily atmosphere, enabling a extra participating and knowledgeable shopping for course of.

Based by the dynamic duo, Meghna Saraogi and Lalit Vijay, mirrAR stands on the forefront of innovation, reshaping the best way clients work together with manufacturers each inside and exterior the confines of conventional brick-and-mortar shops. With over 50 shoppers, together with business leaders like Titan, Tanishq Jewelry, and DeBeers subsidiary Forevermark, the corporate has skilled exceptional progress, boasting a staggering 35% improve in conversions and a exceptional 160% surge in engagement for his or her portfolio manufacturers. In 2023 alone, clients spent over 100,000 hours experiencing digital try-ons, underscoring the profound influence of mirrAR’s know-how.

After driving worth for 50+ companies within the jewellery business in India, mirrAR is constant its aggressive enterprise into the US jewellery market. The corporate’s digital try-on experiences have develop into pivotal in enhancing buyer interactions with manufacturers, whether or not on-line or in bodily shops. is now additionally increasing its horizons to redefine magnificence, skincare, and salon experiences.

Research by main organizations just like the Aberdeen Group and Gartner spotlight the immense potential of AR in elevating buyer satisfaction and driving elevated gross sales. The augmented actuality and digital actuality market is predicted to develop from US$ 27.96 billion in 2021 to US$ 252.16 billion by 2028; it’s estimated to develop at a CAGR of 36.9% throughout 2021–2028 as per the Perception Companions.

Abhishek Chhajlani, Chief Working Officer at Diaspark Inc, expressed his pleasure in regards to the funding, stating, “Having identified Meghna for about 4 years now, I am very impressed by the good work she’s doing at mirrAR, constructing an ideal product and she has an ideal workforce backing her imaginative and prescient up. We’re wanting ahead to becoming a member of forces as their companion & I want the workforce the perfect.”`

The sweetness and wellness industries have all the time been on the forefront of making memorable buyer experiences, and is pushing the boundaries by infusing them with digital, immersive, and experimental parts. Founder and CEO Meghna Saraogi shared her imaginative and prescient, saying, “With mirrAR, we’re redefining that curve by making it extra digital, immersive, and experimental. Prospects are extra conscious at this time and anticipating manufacturers to innovate constantly. With our AR and AI know-how, we’re personalizing and providing pre-visualization make-up experiences globally to cater to these evolving wants.”

The modern magnificence product from will empower clients to nearly attempt on a plethora of shades throughout numerous product classes, together with lipsticks, eyeliners, blushes, and extra, earlier than making a purchase order determination. Moreover, consumers could have the chance to experiment with a number of celebrity-inspired seems, pageant themes, and occasion-specific types, all whereas accessing the merchandise used to obtain these beautiful seems.

This Pre-Collection A capital elevate will allow mirrAR to bolster its proprietary know-how stack, broaden its presence within the world magnificence and jewellery industries, proceed its journey of innovation and bolster its go-to-market efforts within the US and Asia-Pacific areas.

mirrAR can also be thrilled to announce the appointment of Marty Hurwitz, CEO and Founding father of THE MVEye, to its advisory panel. With over three many years of expertise within the gem, jewellery, and watch industries, Marty Hurwitz brings a wealth of data and experience to mirrAR, positioning the corporate for even better success in shaping the way forward for retail innovation.

Martin Hurwitz
MVI Advertising and marketing LLC
+1 805-459-4455
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