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HomePress ReleaseEIN PresswireLionel Messi named World's Most Marketable Athlete of 2023

Lionel Messi named World’s Most Marketable Athlete of 2023

This yr’s 50 Most Marketable Athletes listing follows essentially the most complete evaluation of athlete marketability we’ve ever undertaken within the 14-year historical past of SportsPro’s annual rating”

— Michael Lengthy, Editorial Director at SportsPro.

LONDON, UNITED KINGDOM, October 17, 2023 / — Argentinian soccer star Lionel Messi has been named the world’s most marketable athlete for a second time by SportsPro, within the main world sports activities media and occasions firm’s 14th annual listing of the world’s 50 Most Marketable Athletes (50MM).

The captain of Inter Miami and Argentina has returned to the highest of the rankings having beforehand featured at primary in 2020, changing into solely the second athlete in 50MM historical past to take high spot on two events.

SportsPro has as soon as once more compiled the listing with the assist of NorthStar Options Group, which has developed an enhanced methodology to ship essentially the most complete evaluation of athlete marketability ever undertaken.

Basketball nice LeBron James is second within the rankings climbing two locations from final yr and edging out American Soccer participant Alex Morgan, who rises 5 locations from the 2022 listing. One other NBA icon, the Greek-Nigerian Basketball participant Giannis Antetokounmpo, has leapt 34 locations to fourth, whereas Morgan’s fellow US Ladies’s Nationwide Crew star Megan Rapinoe rounds off the highest 5, leaping 22 locations from final yr.

This yr’s listing additionally underlines the rising industrial affect and worth of girls’s sport. There are 4 girls within the high 10, whereas feminine athletes make up almost 50% of the highest 50. 19-year-old US Open tennis champion Coco Gauff takes the title of essentially the most marketable teenager, sitting simply outdoors the highest 10.

Soccer, Basketball, Tennis and Motorsport cleared the path in phrases of athlete numbers however different main worldwide sports activities are much less properly represented, most notably with no rugby gamers that includes within the listing.

US athletes account for 26% of the highest 50 however there are not any gamers from Main League Baseball, though there are 9 within the prolonged listing of 125. Two school sports activities athletes make the highest 50 because the affect of title, picture and likeness (NIL) rights continues to be felt.

Final yr’s primary, Cristiano Ronaldo, drops to 27 within the listing, whereas former India cricket captain Virat Kohli falls out of the highest 50 from quantity 7.

SportsPro and NorthStar Options Group’s expanded methodology assessed a whole lot of world athletes throughout three key scoring pillars: Model Energy, Whole Addressable Market, and ECON – Triple Backside Line.

For the primary time, subtle qualitative analysis was built-in with quantitative marketability measurements, whereas complete mathematical and statistical formulation from a number of information sources have been then utilized to find out the ultimate rankings in accordance with every athlete’s Whole Marketability Rating.

“This yr’s 50 Most Marketable Athletes listing follows essentially the most complete evaluation of athlete marketability we’ve ever undertaken within the 14-year historical past of SportsPro’s annual rating,” stated Michael Lengthy, Editorial Director at SportsPro.

“NorthStar’s strong methodology and wealthy, data-led marketability mannequin has produced not solely a compelling listing in its personal proper, however a wealth of fascinating insights and storylines that spotlight the ever-evolving traits shaping the sports activities advertising and marketing business – from the gathering industrial momentum in girls’s sport to the rising significance of authenticity and shared goal in athlete-brand relationships.”

Chris Collins, President at NorthStar Options Group added: “This yr, we have gone even additional by introducing modern additions such because the qualitative analysis strategy, Social Media Ethnography, and a market analysis perspective that views athlete manufacturers in a sports activities class much like how we view manufacturers in a product class. These enhancements have allowed us to unearth deeper athlete tales and broaden our understanding of marketability throughout complete sports activities ecosystems.

“As we proceed to sponsor the 50 Most Marketable Athlete Checklist, our dedication stays unwavering. We purpose to adapt and evolve with the dynamic sports activities business, consistently striving to set new requirements in delivering a complete understanding of an athlete’s marketability.”

SportsPro’s devoted 50MM content material hub options the worldwide high 50 athletes plus an prolonged rating of the highest 125 obtainable to obtain, in addition to authentic options and additional insights into the methodology and information behind the rankings. To view the total listing of the World’s 50 Most Marketable Athletes, go to

Penny Maltby-Payne
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