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Krishna Bhatt, the CEO of Webuters Technologies, talks about picking an ideal CRM package for an organization

Krishna Bhatt, CEO of Webuters Technologies

NOIDA, UTTAR PRADESH, INDIA, February 28, 2022 / — Cloud computing for customer relationship management (CRM) software has become the norm, with businesses across all industries choosing it as a way to improve their customer service experience. Of course, every business has its own unique set of circumstances that must be taken into account when choosing what CRM application to use — but no matter what, every business can benefit from CRM technology.

Krishna Bhatt, the CEO of Webuters Technologies, points out the ideal model for any business, “Your entire company should be built around the customer. Not your product, not your software, not your marketing — customers. Your executives should believe in this ideal and make decisions that advance it. Business owners need to know that they and their staff can connect with customers and prospects in a more meaningful way by using CRM software. With such software in place, businesses have a better service reputation, get more clients and have happier current customers.”

He explains how a company can pick the right CRM, “Most companies are looking for the most cost-effective way to increase customer retention and loyalty. They often find that these goals can be achieved through better customer relationship management, but forget about one thing: a change in mindset and procedures. The key is to start with an understanding that a business is no longer just a business — it’s also a community.”

He further adds, “When it comes to your salesforce, you should never go into the field without calling for reinforcements. Working with team members requires a networked CRM. Sales teams are most likely to have remote offices when in the field — often in their homes. Hosting your CRM software on a web server makes it easy to access sales data from any location using any device. Open-source software can be hosted anywhere, and is the most cost-effective choice.”

Every business has different customer requirements, so no two CRM or CEM tools are alike. A CRM acts as a terminal for all of your company’s customer interactions: from lead generation to email conversion to keeping track of a company’s leads. Every customer touchpoint must be documented in the CRM so that when leads reach out again, you can easily connect with them using the correct messaging.

“Starting with the salesperson and ending with the CEO, ask everyone to test each CRM option. Including the CEO in your evaluation will ensure alignment from top to bottom. Salespeople know what’s required in a great CRM solution, while product managers know exactly how it works. CEOs and CIOs need to remember that the ultimate goal is creating a good customer experience — they must consider details such as data backups and how to transfer data if needed securely.” Krishna Bhatt asks people to test the CRM before implementing it.

He enhances the importance of CRM, “No matter the size of a business, no matter how sophisticated its IT infrastructure, each one can benefit from using a customer relationship management (CRM) system. It may seem expensive, but doing so will save time and money in the long run.”

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