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KBank teams with Rabbit LINE Pay in launching “LINE POINTS Credit Card” Featuring LINE FRIENDS characters, to tap into new generation, with target of 135,000 cards in the first year

Source KBank, 28 June 2021 Bangkok Thailand: KASIKORNBANK (KBankand Rabbit LINE Pay have debuted “LINE POINTS Credit Card, featuring cute LINE FRIENDS characters, including Brown, Cony and SallyTo capitalize on the ‘new normal’ spending trend, the LINE POINTS Credit Card is designed specifically for the new generation group who prefers using a credit card in their daily livesUnder the “Get Lots of Points Fast – Lets Spend to the Fullest!” concept, cardholders will be entitled to multiple privileges including 3percent LINE POINTS of any purchase amount with no limit*, and 1 LINE POINT equal to 1 Baht when redeeming LINE POINTS for products or services from more than 300,000 participating merchants which are Rabbit LINE Pays alliance partnersIn a new improvement for point redemption, cardholders can redeem their LINE POINTS within just one dayKBank aims to see 135,000 LINE POINTS Credit Cards issued with spending of 2.9 billion Baht within one year 
Mrs. Chalarat Phinitbenchaphol, KBank Executive Vice President, noted that KBank has collaborated with Rabbit LINE Pay in facilitating customers’ daily spending through the added payment channelThis cooperative effort reinforces KBanks strategy of leveraging strengths within partnership ecosystems so as to deliver services that are suited to the new generations lifestyleThe initiative also aims to promote cashless payment that is 

LINE-POINTS-Credit-Cardmore convenient and secure while also reducing the risk of viral transmission amid the COVID19 resurgenceOf late, the new generation consumers, especially those living in large cities, have increasingly used credit cards for everyday expensesAs evidenced, spending amounts are usually modest, and they often swipe their card for payment of BTS tickets or purchases at ‘grabandgo’ food stores

The LINE POINTS Credit Card meets the ‘new normal’ lifestyle needs of consumers, who prefer to shop online and are familiar with eWallet useLINE POINTS Credit Cardholders can easily and quickly earn many LINE POINTS for all spending done with this credit cardTo enjoy the best value for money, they can use the LINE POINTS earned as a discount for the purchase of an array of products and services from more than 300,000 retail stores via smartphoneAdditionally, LINE POINTS Credit Card is under the Visa brand that has a global payment network of more than 70 million merchants, allowing holders to use the LINE POINTS Credit Card more conveniently and securely, anywhere, anytime.  With the numerous strengths of the LINE POINTS Credit Card, KBank hopes to attract the target group to apply for and spend with this credit card.   
MrVithaya Topoyossakul, CEO, RabbitLINE Pay Company Limited, said that the present collaboration with KBank represents an important milestone for Rabbit LINE Pay as it underscores the companys determination to offer products and services that are precisely in alignment with the lifestyles of ‘new generation’ consumersAside from cementing the strengths of Rabbit LINE Pay as a service provider of eWallet, aimed at making spending via smartphone more convenient in line with lifestyles of the digital era, this collaboration will also offer customers the best cashlike value points, allowing them to enjoy collecting and redeeming LINE POINTS for products and services, both online and offline, with participating merchantsIt has been found that most consumers prefer to redeem LINE POINTS for discounts on food and beverages, plus delivery services, such as LINE MAN, AIS top up or bill payments, BTS ticket top up or payments, and LINE SHOPPING 
The LINE POINTS Credit Card will play a vital role in expanding the Rabbit LINE Pay customer base which currently exceeds 8 million users, representing 20 percent growth from the previous yearOf that number, 6 million users are using the Rabbit LINE Pay ewallet, and up to 5 million debit/credit cards are linked to the serviceThe Rabbit LINE Pay service also strengthens the ecosystem of LINE, KBank-LINE-POINTS-Credit-CardThailands leading social platform – which continues to see a growing number of usersBased on the latest data in March 2021, the number of LINE users in Thailand amounts to 49 million accounts. 
Customers can choose from three designs of the LINE POINTS Credit Card – “Get Lots of Points Fast – Lets Spend to the Fullest!”, namely 1) “Brown in Black” – featuring Brown on a black backgroundThis limitededition design is exclusive to customers who apply via KBank branches and website from today until September 30, 2021; 2) “Silver Brown” – featuring Brown on a silver background are available who apply through any KBank Channel; KBank branches, website, and K PLUS. and 3) “Silver Mix” – featuring Brown, Cony and Sally on a silver backgroundThe latter two designs are available to applicants who apply via KBank Branches and website. 
KBank and Rabbit LINE Pay share the goal of boosting the number of LINE POINTS Credit Cards in use to reach 135,000 LINE POINTS Credit Cards issued with spending amounting to 2.9 billion Baht within the first year.For more information on application and benefits of the LINE POINTS Credit Card, visit, or Click Here. 


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