Features oi-Neelam Tripathi | Updated: Wednesday, July 19, 2023, 9:35 [IST]
Jayanti Chauhan Business: Jayanti Chauhan-led packaged drinking water company Bisleri International announced on May 30 that the company has launched some new carbonated beverages. Rave, Pop and Spicy Jeera are sub-brands launched by Bisleri to cover Fiji Cola, Orange and Jeera categories. Bisleri sells carbonated drinks under its Bisleri Limonata brand. Jayanthi Chauhan’s Bisleri has launched several marketing campaigns across digital and social media platforms to support the launch of new products. A few months back, Bisleri International was set to be taken over by the Tata group as Jayanthi Chauhan’s father Ramesh Chauhan made up his mind to sell the company due to the absence of a successor and his old age. At that time, Jayanthi Chauhan, who is the only child of Ramesh Chauhan, was not ready to take over the reins of the company, but later changed her mind and took over Bisleri after the deal with Tata failed. Ahead of Bisleri’s entry into the soft drinks market, billionaire Mukesh Ambani’s Reliance has decided to launch its soft drinks under the brand name Campa Cola. For this, Mukesh Ambani has taken over Pure Drinks Group. According to experts, Bisleri’s decision to enter the soft drinks market will directly challenge Mukesh Ambani’s plan. On the other hand, Bisleri’s decision to cancel the deal with Tata group has now forced Tata to invest heavily on its own mineral water brands including Tata Copper+ and Himalayan. So we can say that Jayanti Chauhan who is the sole heiress of Rs 7000 crore business empire is all set to compete with Mukesh Ambani and Ratan Tata’s group company. Jayanti Chauhan grew up in New York, Delhi and Mumbai. She has completed her graduation from Fashion Institute of Design and Merchandising (FIDM) in Los Angeles. Jayanti Chauhan also holds a degree in Fashion Styling from Istituto Marangoni Milano and has studied Fashion Photography and Styling from the London College of Fashion. Stay updated with every news of film industry and get movie reviews Allow Notifications You have already subscribed English summary jayanti chauhan who runs Rs 7000 crore business empire challenging Mukesh Ambani and Ratan Tata.
Rajneesh Singh is a journalist at Asian News, specializing in entertainment, culture, international affairs, and financial technology. With a keen eye for the latest trends and developments, he delivers fresh, insightful perspectives to his audience. Rajneesh’s passion for storytelling and thorough reporting has established him as a trusted voice in the industry.
