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How to Market a Healthcare SaaS Startup in 6 Months

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A comprehensive case study explaining how a healthcare startup can be elevated from ground level to become an authoritative market player within just 6 months

A winning formula for success lies in integrating pure marketing techniques with best practices, leveraging the latest technologies, and dedicated execution by a passionate team.”

— Oleh Puhach

PRINCETON, NEW JERSEY, US, June 20, 2023/ — Glorium Marketing, a SaaS marketing agency that specializes in growth hacking, has helped a B2B healthcare startup achieve rapid growth. In just one year, the startup became one of the leading vendors in the industry, generating nearly $4 million of opportunities in the sales pipeline.

Recent statistics emphasize the importance of marketing for healthcare SaaS startups. A study revealed that 68% of healthcare executives consider digital marketing essential for achieving future success in the industry. The case study also highlights the importance and potential of marketing in the healthcare SaaS sector, which is projected to reach $51.7 billion by 2025. This growth is driven by the increasing adoption of cloud-based solutions, the cost-effective scalability they offer, and the need for efficient healthcare management systems.

The project set two primary objectives: lead generation and brand awareness. In the healthcare marketing domain, which already had established players, it was essential for the new brand to provide a fresh technological solution that addressed market needs comprehensively, offered flexible pricing, and prioritized customer feedback for swift implementation.

Oleh Puhach, the head of the Glorium Marketing team, affirms that a winning formula for success lies in integrating pure marketing techniques with best practices and dedicated execution by a passionate team. By leveraging the latest technologies, this combination becomes a perfect formula for achieving remarkable results.

With a solid grasp of the market landscape, including current demand, product capabilities, and competitors, the marketing plan for the healthcare SaaS startup comprised the following steps:

. Defining the strategy and aligning it with market needs,

. Developing a compelling website,

. Implementing omnichannel digital marketing activities,

. Monitoring and analyzing the results,

. Iterating and enhancing the strategy based on insights gained.

Despite its seemingly straightforward nature, the execution of the plan presents significant challenges that require a high level of professionalism. Furthermore, the unique characteristics of the industry and a lack of expertise further complicate the achievement of the established goals.

Through close collaboration with the client, an aesthetically appealing and user-friendly website with a modern, startup-like design was developed. The website effectively showcased all the necessary information and insights. A comprehensive SEO optimization strategy was implemented to ensure rapid indexing by search engines and sustainable growth of organic traffic, which ultimately became the primary channel for lead generation. Before that, extensive PPC campaigns were launched immediately after the website deployment to introduce the new brand to the target audiences.

To read the full case study and learn more about Glorium Marketing services, visit

About the Agency

Glorium Marketing emerged as a distinct entity, branching out from Glorium Technologies, aiming to provide comprehensive growth marketing services to various technological startups. Their primary objectives include enhancing visibility, establishing effective lead generation systems, and driving rapid growth. Leveraging their expertise in crafting impactful omnichannel marketing strategies, harnessing modern technologies, employing PR techniques, and utilizing extensive analytics, Glorium Marketing empowers businesses to maximize the potential of their ideas.

Anna Vozna
Glorium Marketing
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