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Hafele Launches New Campaign – Let’s Reimagine, to Position itself as a “Life-style Model”

At a time when international tendencies and world pandemics are forcing vital adjustments in life, the necessity to take a recent take a look at our houses and the completely different areas inside them, has gained nice significance. After spending actually two years throughout the confines of their houses, persons are realizing that dwelling areas want to be extra versatile, extra comfy and extra future-prepared. Whereas design and aesthetics outline the atmosphere of areas, it’s performance (by way of intelligent and good {hardware} options) that gives these day-to-day advantages for dwelling-makers like including comfort, bringing in ease of dwelling and using the obtainable area flexibly for a number of purposes.


Hafele Launches New Campaign – Let’s Reimagine


Hafele, the world chief in Inside Performance, has been enhancing houses in India for nearly 20 years now. The model has constructed a robust place within the Indian market and is a “most popular associate” amongst our B-to-B clients for any dwelling, workplace, establishment, industrial area as properly as hospitality improvement wants. The model can be properly acknowledged amongst finish clients who strongly affiliate Hafele with clever and good dwelling home equipment as properly as versatile and modern kitchen options.


To extend its attain and strengthen its model recall amongst finish-clients, Hafele has launched a new communication technique that redefines its place as a “Life-style model” that may convey ease, comfort, creativity and suppleness to houses. Hafele is a model that exists round you in each attainable manner – be it by way of its intelligent storage options and clever and clean {hardware} in kitchens, its good digital safety options for doorways, its holistic vary of sliding options for any software, its in depth vary of lighting options for various areas of the house or its fashionable vary of intuitive dwelling home equipment and extra. Hafele merchandise lend expertise, novelty, flexibility and future-readiness to completely different areas in any dwelling.


With Hafele’s new byline “Let’s Reimagine” the model invitations everybody to dream and select from the infinite choices from Hafele’s many product ranges – so as to create or recreate their good houses.


Mr. Jurgen Wolf, Managing and Advertising and marketing Director – Hafele South Asia, says, “For a very long time Hafele has loved a management place within the B-to-B section in South Asia. We now need to take our model and what it stands for, instantly to the top buyer by way of our newly launched ‘Let’s Reimagine’ marketing campaign. With this properly-outlined communication technique for our model, we are attempting to visualize the various inside options which Hafele is providing. We hope that this may whet our buyer’s urge for food to go to certainly one of our Hafele Showrooms the place they will truly contact, really feel and expertise the options that Hafele has on supply and persuade them to use our services and products.”


The Hafele ‘Let’s Reimagine’ marketing campaign was activated on all digital platforms in March 2022. By way of a host of way of life movies and inspirational posts, this marketing campaign reveals how the varied Hafele options convey easiness, comfort, flexibility and finally extra high quality of life, to a working couple’s hectic life.


Finally this marketing campaign communicates that Hafele is a way of life model that individuals aspire to.   


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