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HomePress ReleaseEIN PresswireFerrari Trento Returns to Austin as the Official Toast of the Formula...

Ferrari Trento Returns to Austin as the Official Toast of the Formula 1® Lenovo United States Grand Prix 2023

Verstappen, Hamilton, Norris win at USGP 2023

Max Verstappen celebrates with sparkling wine

Max Verstappen Celebrates with Ferrari Trento Wine

Lando Norris Celebrates USGP Win

Lando Norris Celebrates with Ferrari Trento

Italy’s main luxurious glowing wine graced the iconic F1 podium for the third yr in a row at the Circuit of the Americas.

The recognition of Formula 1® in the USA is on the rise. Austin, with its dynamism and creativity, gave us a weekend to bear in mind and a time to have a good time Italian excellence with this marvelous metropolis.”

— Matteo Lunelli, Ferrari Trento President and CEO

NEW YORK, NY, UNITED STATES, October 23, 2023 / — Ferrari Trento, the Official Toast of Formula 1®, was the toast of Austin as soon as once more throughout Formula 1® weekend. As Max Verstappen, Lewis Hamilton and Lando Norris celebrated their victories on the winners’ podium, they introduced a contact of Italian fashion to the celebration. Ferrari Trento’s award-winning glowing wine is the official toast of Formula 1® celebrations by 2025.

Formula 1® has appointed Ferrari Trento as its celebratory drink accomplice globally, not solely as a result of it’s one of the world’s most-awarded producers of glowing wines but in addition in recognition of its lengthy and revered historical past. Like Formula 1®, this Italian, family-owned vineyard primarily based in in the Italian Alps is a worldwide chief in its subject, having crafted its Trentodoc wines for over a century with such consideration to high quality as to grow to be recognized as Italy’s glowing wine par excellence. This yr additionally marks a monumental celebration for Ferrari – its sixth win of “Glowing Wine Producer of the Yr” at the prestigious Champagne & Glowing Wine World Championships.

With an unimaginable lineup of occasions in Austin, like performances from The Killers, Queen, and Adam Lambert, and over half a billion passionate followers round the world, Formula 1® is pioneering in its subject and having fun with super progress of its fan base in the USA. Roughly 440,000 tickets have been bought this yr, reflecting a document quantity of followers in a position to get pleasure from the celebrations with Ferrari Trento, not solely on the podium but in addition in the hospitality areas.

About 15,000 corks have been popped on bottles of Ferrari Trentodoc all through Texas this weekend. Off the observe, wine lovers loved glasses of Ferrari all through the metropolis and toasted at eating places such as Cru, J. Carver Oyster Bar, and Taverna and lodges such as the Fairmont, and the 4 Seasons, and the Hyatt. Those that celebrated off the observe might discover the Ferrari Trento at H-E-B, Whole Wine & Extra, and Twin’s. Ferrari Trento was additionally chosen as soon as once more for Sports activities Illustrated’s occasion, which performed host to celebrities and invited company.

“The third time’s the allure, and Austin proved to be a extra exhilarating weekend than ever,” mirrored Matteo Lunelli, Ferrari Trento’s President and CEO. “The recognition of Formula 1® on this nation had been steadily on the rise, with a 3rd USA Grand Prix in Las Vegas proper round the nook. Austin, with its dynamism and creativity, gave us a weekend to bear in mind and a time to have a good time Italian excellence with this marvelous metropolis.”

About Ferrari Trento

Based in 1902 in Trento by Giulio Ferrari and since 1952 run by the Lunelli household, Ferrari is Italy’s main conventional methodology vineyard and a logo of the Italian Artwork of Residing. All Ferrari labels are Trentodoc; bottle fermented glowing wines produced with Chardonnay and Pinot Noir grapes cultivated with ardour and respect following the ideas of sustainable mountain viticulture in northern Italy’s Trentino.

Ferrari Trento has been named “Glowing Wine Producer of the Yr” six instances by The Champagne and Glowing Wine World Championships, the most necessary competitors in the world devoted solely to bubbles. Ferrari is the toast of Italy par excellence and accompanies the most necessary moments in tradition, sport and leisure.

For extra info, please go to

Erica Nonni
Nonni Strategic Advertising LLC
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