spot_imgspot_imgspot_imgspot_img
HomePress ReleaseEIN PresswireFantástica and Alpina present the new campaign for Soka: "LET IT GO"

Fantástica and Alpina present the new campaign for Soka: “LET IT GO”


In a world the place the transience of content material is the norm, Fantástica,Colombian unbiased company,presents “LET IT GO”,a novel campaign created for Alpina’s Soka.

COLOMBIA, October 20, 2023 /EINPresswire.com/ — Fantástica and Alpina present the new campaign for Soka: “LET IT GO”

In a world the place the transience of content material is the norm and tendencies final mere minutes, Fantástica, company led by Daniel Bermúdez and Daniel Osorio, presents “LET IT GO”, a novel campaign created for Alpina’s Soka with a robust invitation: to circulation and break away from ties.

The digital period has led us to reside at a dizzying tempo, the place what’s related at the moment is forgotten tomorrow. With a trending subject that hardly lasts 11 minutes and a 6-second story, society has skilled a change in its mentality and in the approach it perceives and assimilates info.

Underneath this dynamic, Fantástica designed the campaign “LET IT GO” along with Alpina and its refreshing drink Soka, an initiative aimed toward liberating folks from inside storms and permitting them to circulation of their each day. “LET IT GO” is a name to not be distressed by the inevitable, to not maintain on to what can’t be modified and to let go of what not advantages us.

“We’re very pleased with Soka’s new communication platform. In the similar approach that the model and its flavours are renewed, this proposal invitations folks to take life rather less critically and let the moments circulation,” commented Cristina Iregui Casas, Alpina’s Director of Creativity and Innovation, and Fabian Rojas, Alpina’s Portfolio and Efficiency Supervisor.

Soka understands that nothing captures greater than what may be altered. In tune with the quick tempo of contemporary life, Soka invitations you to get pleasure from the second, with out clinging to pointless worries.

Fabian Rojas added: “As an organization, we’re in a stage of portfolio diversification with the goal of positioning ourselves past the dairy market. On this path, juices have grow to be certainly one of our most important bets, innovating in the class and producing new emotional connections with our shoppers. With this campaign, we would like the model to accompany folks, to convey them an encouraging message from the emotional viewpoint, inviting them to let life circulation, to not let difficulties choke them, to refresh themselves and transfer on”.

With “LET IT GO,” Fantástica and Alpina search to convey a message of freedom and well-being in a world the place velocity and ephemerality are the norm. The campaign seeks to attach with at the moment’s viewers and remind them that, finally, the finest path is to let circulation what we can not management.

“Right now we reside quick, cry quick, fall in love quick and overlook even sooner. Social media, TikTok and the avalanche of content material we’re uncovered to have taught us that no evil lasts 100 years and it is higher to let go. That is how children reside at the moment and we labored along with Alpina and Los Notarios on a contemporary, unpretentious campaign that expresses simply that,” concluded Alejo Gómez, DGC at Fantástica.

Movies: https://we.tl/t-q4vjLMhQjW

Mara Albertengo
Talkability LLC
+1 305-781-9299
electronic mail us right here

RELATED ARTICLES

Most Popular