Factory Underground Records Emblem
Too Drained by Similar Kind
Similar Kind
Norwalk, CT-based document label Factory Underground has launched a brand new single “Too Drained” by Similar Kind; Michael Cusanelli introduced as label Common Supervisor.
— Michael Cusanelli
NORWALK, CT, USA, July 14, 2023/EINPresswire.com/ — Factory Underground Records is happy to announce the addition of a brand new Common Supervisor and Associate, Michael Cusanelli. Cusanelli has labored at each degree of the music trade together with government degree positions at Alliance Leisure, Putumayo World Music, and his present place as Common Supervisor of The SRG/ILS Group, a number one impartial document label and label companies firm partnered with Virgin Music Group
(UMG).
“Factory Underground Records is in a singular class as a spot that’s concerned within the creation and promotion of music at each degree. We’re an ideal associate for the brand new breed of entrepreneurial artists who’re constructing their manufacturers by way of new media alternatives. Artists like Similar Kind, Violet Younger, and Dylan Lloyd are nice companions for us as we are able to improve what they’re presently doing and fill the function of a conventional document label to symbolize their content material throughout the total spectrum of the ever-changing music market,” stated Cusanelli.
“We’re happy to welcome Mike [Cusanelli] to the Factory Underground household. His expertise in conventional and non-traditional music advertising and marketing will carry quite a lot of worth to the label,” stated Ethan Isaac, considered one of Factory Underground’s firm house owners [along with co-owner and business partner Kenny Cash].
For the rest of 2023, the Norwalk-CT based mostly firm will focus its assets on selling its present roster together with Similar Kind, Violet Younger, and its newest signee singer-songwriter Dylan Lloyd. It is going to actively search to broaden its roster with new artist signings in 2024.
A big a part of the latest enlargement of the label is the success of its Indie pop group, Similar Kind, an act developed at Factory Underground Studio, that’s beginning to make waves on a nationwide scale. Their debut monitor “No one Loves You,” produced by Money, has achieved over 5 million streams throughout the various platforms together with in fact Spotify, Apple Music, and YouTube.
Similar Kind’s subsequent single “Too Drained,” a enjoyable, avant-garde post-pop anthem which pulls inspiration from the Strokes and LCD Soundsystem, was produced by Kenny Money and recorded at Factory Underground Studio. The tune is accessible now to stream and obtain in any respect retailers world-wide. The document will probably be supported by a full East and West Coast tour earlier than the band settles in to document extra music for the upcoming 12 months.
“Factory Underground took an opportunity on my band,” stated Julia Breen, lead singer for Similar Kind.
“They helped us document and actually believed in us once we had simply began out. With their assist over the previous 5 years, we have now songs with tens of millions of streams, and have performed in entrance of audiences of 1000’s of individuals. If one factor is true about Factory Underground, it’s that they’re devoted to serving to the folks they’re concerned with,” she stated.
Factory Underground’s most up-to-date signing is Dylan Lloyd, a Chicago based mostly singer-songwriter who has garnered a considerable following on TikTok. It was in the course of the Covid pandemic that the Dylan started posting performances at dwelling, sharing new songs and perception into his music, that attracted a mess of younger followers. As we speak Dylan has achieved a powerful 100K followers on the platform with practically half one million views of his movies. The label appears to broaden that attain with a number of new recordings to be launched later this summer season and fall.
The roster additionally consists of Violet Younger, a younger songwriter who can be an actor, finest identified for her function because the younger Amy Schumer on the Hulu sequence “Life and Beth.” Factory Underground launched her debut single, “16,” on March 17, 2023, alongside with a comply with up single, “Classes” on June 2, 2023.
On the coronary heart of Factory Underground Records, and absolutely the inspiration for its success, is the recording studio, Factory Underground Studio. Established in 2010, it was there that Money and Isaac first started their quest not solely to construct their fame as an expert studio, however a spot the place native artists may thrive, and get to the following degree of their profession. On any given day the studio hosts nationwide, regional, and native musicians rehearsing and recording new music, actors recording dialogue for award profitable motion pictures, tv, video video games and podcasts, and personal occasions each music and neighborhood associated.
It was at Factory Underground Studio the place Kenny Money blended and mastered the debut album “Moon Cabin” by Goose, presently one of many hottest bands within the US. “Moon Cabin,” launched in 2016 is taken into account a brand new traditional within the jam band neighborhood. The document was additionally promoted by the Factory Underground label companies workforce, who arrange Goose’s social media, and helped break the band.
“We’ve been dealing with impartial artist label companies for a while, however shifting ahead, Factory Underground Records goes extra reserved for recording artists which are actively performing and have been capable of set up at the very least a regional viewers,” stated Money.
“Sooner or later we stay up for giving native upcoming artists an opportunity to showcase for label consideration. I don’t suppose we’re going to need to do it with conventional contest kind however relatively a approach that may give higher suggestions and productive ideas to nurture the native music scene,” he stated.
“We consider it is going to be this philosophy of serving to foster younger expertise and creating smaller impartial acts into nationwide touring artists, that can set Factory Underground Records aside from our opponents and assist us develop right into a nationwide model. We have now a fantastic workforce of skilled, passionate, and extremely inventive, outside-the-box thinkers,” added Marc Alan, Factory Underground Records Director of Advertising and marketing.
Marc Alan
Factory Underground Records
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Rajneesh Singh is a journalist at Asian News, specializing in entertainment, culture, international affairs, and financial technology. With a keen eye for the latest trends and developments, he delivers fresh, insightful perspectives to his audience. Rajneesh’s passion for storytelling and thorough reporting has established him as a trusted voice in the industry.
