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Disaster Preparedness: It’s a Laughing Matter

The Disaster Playbook and I Will Survive Guide

Here Comes the Apocalypse Logo

Right here Comes the Apocalypse Brand

Terrified Jen Surrounded by Disasters

Terrified Jen Surrounded by Disasters

Right here Comes the Apocalypse gives related information alongside cheeky gifs, foolish comics, and horrible jokes that may maintain you groaning and coming again for extra.

OAKLAND, CA, UNITED STATES, November 2, 2023 / — Now out there, catastrophe prep assets that hit all the precise notes:
– All the data it’s essential make complete catastrophe plans
– Lovely printed supplies to arrange your method
– Relatable views from smart individuals who do not assume you are able to dwell within the woods
– Sufficient gallows humor to make getting ready each interesting and pressing

Oakland-based startup Right here Comes the Apocalypse has launched a self-paced catastrophe preparedness system with a darkish humorousness. Customers can depend on the web site as their information, or spend money on the Disaster Playbook and its accompanying instruments to take their prep to the following stage.

Founder Jennifer Heller wished to get her household ready for sudden disasters, however discovered the present assets too boring to abdomen. “I’d go to the federal government web sites and I’d get bored and confused. I knew I could not be the one one on the market who was overwhelmed by the method.” Sadly, boredom is not a worthy cause to give up. The typical variety of US disasters inflicting a billion or extra {dollars} in injury yearly has nearly tripled, from 6.7 per 12 months to 18 per 12 months because the 2000s.

With a background in internet and graphic design, Heller wished to method the topic from a new perspective to get extra folks engaged. “I’ve all the time had a darkish humorousness. I figured — why not combine the macabre with the sensible?”

Right here Comes the Apocalypse’s in-depth guides supply related data and sensible recommendation alongside cheeky gifs, foolish comics, and horrible jokes that may maintain you groaning and coming again for extra. Their Disaster Playbook ($59.95 printed), gives an easy-to-follow blueprint breaking the sophisticated means of catastrophe prep into digestible chunks. Set your schedule, observe prompts to create your plans, do some buying, get some follow, and growth! You’re ready.

With pure disasters on observe to proceed rising in frequency and depth within the coming years, extra households are coming to phrases with their lack of preparedness. It may be troublesome to voluntarily think about your self in your worst case situations and are available out smiling on the opposite finish, however HCTA goals to place you in a good temper when you strategize your approach out of the apocalypse. You are more likely to complete in case you benefit from the course of. Heller says, “I usually consider the tip of Monty Python’s The Lifetime of Brian. They’re actually crucified, grinning and singing, ‘all the time look on the intense aspect of dying…’

“If these instruments and the foolish comics make even one household extra ready when the following catastrophe strikes, I’ll have succeeded.”

You will get began in your preparedness journey at or on social media @helloapocalypse at present.

Jennifer Heller
Artsy Geek
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