Pune (Maharashtra) [India], June 20: Regardless of rising consciousness about investing, recognition of SIPs & ‘Mutual Funds Sahi Hai’ and extra over the final 2 a long time, the share of Indian buyers stays abysmally low at 3%. Think about the influence on that quantity, if the greatest demographic of the nation – the Indian youth – had been to have a platform that makes investing extra inviting for them.

The hesitation to make investments, amongst young Indians, is not to do with an absence of intent. The ball drops at actioning this intent due to a number of causes, major of which is the deceptive narrative that investment requires a big amount of cash, time, analysis and efforts.

Deciml is constructed to handle and successfully deal with these points and bridge the hole between intent and motion. The app works on the idea of round-up investing, the place spare change from each digital transaction is auto-invested into a fund of the consumer’s selection.

For instance: in case you took an auto and paid ₹75 for it, Deciml will mechanically spherical up this quantity to the subsequent 10 i.e. 80 and make investments the ₹5 in a Mutual fund of your selection.

This occurs for each on-line transaction; from UPI and card funds, to ATM withdrawals – at any time when and nonetheless you spend.

Moreover rounding up, customers also can select to make investments through Each day Deposits (make investments mechanically, day by day – like a day by day SIP) or Lump-Sum (make investments anytime).

From day 01, Deciml has been working alongside its consumer base, relatively than simply hypothesizing and constructing and has seen development that is illustrative of this method – with none advertising and marketing or formal launch, Deciml obtained to 18,000 lively customers who had been collectively investing ₹7L+ per day simply via spare change.

Deciml is backed by a clutch of strategic buyers that consists of creators, entrepreneurs and VCs together with Co-Founder & CEO of Unacademy, Gaurav Munjal, Founding father of Innov8 (acquired by OYO), Dr. Ritesh Malik, CTO of Dunzo, Mukund Jha, and Raunak Munot, Co-founder of  the Bombay Shaving Firm, in addition to influencers/creators like Ranveer Allahbadia, Bhuvan Bam,  Zakir Khan, Raj Shamani, Suhani Shah and Varun Thakur.

In 2023, Deciml launched its first-ever advertising and marketing marketing campaign that includes their personal cap-table buyers who additionally occur to be a few of the greatest content material creators and influencers in the nation.

The marketing campaign, titled The Deciml Influesters Marketing campaign, garnered quite a lot of consideration and applause with an engagement of 1.4M registered in the 5-day length of the marketing campaign alone. The finale video that includes Bhuvan Bam and Rohit Raj crossed 1M views inside the first 5 hours of posting – an distinctive end result for a promotional content material piece.

Watch The Influester Marketing campaign:

https://www.instagram.com/decimlapp/reels