Cressanda Solutions Ltd Receives Major Work Order from Eastern Railway and Appoints Railway Sector Veteran as Advisor
Mumbai (Maharashtra) [India], May 30: Cressanda Solutions Ltd, a leader in IT solutions, digital media, and IT-enabled services, has secured a prestigious contract from Eastern Railway to provide advertising and concierge services on trains. The company has paid the first-quarter license fees and security deposit, with the contract set to commence within 60 days of receipt of the work order.
In a strategic move to strengthen its position, Cressanda has also appointed Mr. Satya Prakash, former Member of the Railway Board and Senior Executive at Indian Railways, as an advisor to its board. Mr. Prakash’s extensive experience will further help the company navigate the evolving needs of Indian Railways and enhance passenger services.
Business Highlights:
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Eastern Railway Contract: Cressanda has won the bid for advertising on over 500 trains (Mail, Express, Premium, Inter-city, and Local trains). The contract grants Cressanda the right to advertise on both the interior and exterior surfaces of these trains. The company will also provide services such as on-board sale of non-catering items, Wi-Fi, and Content on Demand in premium and express trains.
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Digital Advertising in Kolkata Metro: In January 2023, Cressanda secured a five-year contract for in-coach digital advertising in the Kolkata Metro, which involves installing over 700 screens in metro coaches. This move aims to provide digital entertainment and facilitate advertising opportunities for the metro’s daily commuters, serving 7-8 lakh passengers daily.
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Partnership with BECIL: Cressanda has entered into a joint consortium with Broadcast Engineering Consultants India Ltd (BECIL), a Govt. of India MINI RATNA enterprise under the Ministry of Information and Broadcasting. This partnership will enable Cressanda to bid for major tenders issued by the Ministry of Railways.
Leadership Insight:
Mr. Manohar Iyer, Managing Director and CEO of Cressanda Solutions Ltd, commented, “We are at the cusp of exponential growth with two marquee railway projects. We are delighted to welcome Mr. Satya Prakash on board as an advisor. His vast experience in Indian Railways will be invaluable in guiding us through these exciting projects. This collaboration with Eastern Railway and our growing presence in Kolkata Metro will significantly enhance our brand visibility and help us better serve the needs of passengers across India.”
About Mr. Satya Prakash:
Mr. Satya Prakash has had a distinguished career at Indian Railways since 1977, having served in various strategic roles across the Central, Eastern, Northern, and Western Railways. His experience spans leadership positions in the Railway Tribunal and Railway Board, where he was instrumental in many key decisions related to railway operations and infrastructure.
About Cressanda Solutions Ltd:
Cressanda Solutions Ltd (BSE: 512379) is an India-based company specializing in IT, digital media, and IT-enabled services. The company has recently embarked on a transformational journey, focusing on large-scale infrastructure projects and strategic partnerships. Through its strong acquisitions, Cressanda aims to expand its influence and become a significant player in the industry.
For more details, visit www.cressanda.com.
Rajneesh Singh is a journalist at Asian News, specializing in entertainment, culture, international affairs, and financial technology. With a keen eye for the latest trends and developments, he delivers fresh, insightful perspectives to his audience. Rajneesh’s passion for storytelling and thorough reporting has established him as a trusted voice in the industry.
