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China Advocate Wins 2023 PR Awards Asia, Collaborating with LinkedIn to Drive Chinese Firms’ Global Expansion

Founding father of China Advocate on the Awarding Ceremony

China Advocate is thrilled to announce its prestigious win on the 2023 PR Awards Asia within the class of B2B Communications.

This award is a testomony to our unwavering dedication to delivering distinctive outcomes and profitable partnership with LinkedIn. Collectively, we assist Chinese corporations set up sturdy international presence.”

— Shawn Jiang, CEO of China Advocate

SINGAPORE, ASIA, July 4, 2023/ — China Advocate, a number one PR company specializing in strategic communications, is thrilled to announce its prestigious win on the 2023 PR Awards Asia within the class of B2B Communications. This esteemed accolade acknowledges China Advocate’s outstanding collaboration with LinkedIn, the world’s largest skilled networking platform, in facilitating Chinese corporations going international. The award entry showcased their joint efforts in leveraging LinkedIn as a main platform for abroad recruiting and advertising, main to efficient localization and sustainable success in worldwide markets.

The award-winning marketing campaign highlighted China Advocate’s dedication to serving to Chinese corporations thrive in abroad markets by harnessing LinkedIn’s strong international data-driven insights. By strategically positioning LinkedIn as the popular digital service accomplice for rising market multinational companies (EMNCs) searching for to localize their operations for worldwide success, China Advocate labored with LinkedIn in-house B2B Communications Crew to facilitate the adoption of a complete suite of B2B options that prolonged past conventional hiring and advertising capabilities.

One of many predominant challenges addressed was partaking C-suite executives liable for worldwide methods. To beat this hurdle, the company launched the transformative “Glocal IN” marketing campaign. This research-based initiative employed a phased strategy, leveraging endorsements from decision-makers at current buyer organizations and partnering with exterior entities to faucet synergies. By integrating inside and exterior sources right into a marketing campaign “flywheel,” China Advocate successfully demonstrated LinkedIn’s worth proposition and international capabilities, leading to elevated consciousness and understanding amongst key decision-makers.

The distinctive outcomes achieved by the collaboration between China Advocate and LinkedIn served as a testomony to the marketing campaign’s success. The marketing campaign garnered vital engagement from business company, companions, and clients, leading to productive interactions. Moreover, the marketing campaign’s summit generated substantial gross sales leads, together with esteemed C-suite executives from famend organizations. The media additionally took discover, with the marketing campaign receiving in depth protection in over 1,645 media articles, together with distinguished tier-1 media shops.

China Advocate’s dedication to enabling Chinese corporations’ international enlargement extends past its partnership with LinkedIn. The company has not too long ago established its Singapore workplace, led by senior skilled Rachel He, to additional strengthen its presence within the Southeast Asian market. Moreover, China Advocate has established a community of affiliated businesses in numerous nations, enhancing its capability to assist Chinese corporations elevate their model profiles abroad.

China Advocate’s business excellence extends past this award, with constant recognition for excellent work. Shortlisted for prestigious accolades just like the Sabre Asia Pacific Awards, Drum Awards, and China’s Suqin Awards, establishing the company as a trusted supplier of high-quality, consulting-driven PR options.

Duoduo Xu, Head of B2B Communications at LinkedIn China, expressed her appreciation for China Advocate’s contribution, stating, “China Advocate has been a useful accomplice in our mission to assist Chinese corporations’ international enlargement by our platform. Their strategic strategy and deep understanding of the Chinese market have helped us successfully place LinkedIn because the digital service accomplice of alternative for rising market multinational companies. This award is a well-deserved recognition of their excellent work and the profitable collaboration between our groups.”

Shawn Jiang, CEO of China Advocate, expressed his pleasure and gratitude for receiving the celebrated 2023 PR Awards Asia, “This award is a testomony to our unwavering dedication to delivering distinctive outcomes and our profitable partnership with LinkedIn, led by the visionary steering of our esteemed shopper contact, Duoduo Xu, Head of B2B Communications at LinkedIn China. Collectively, we now have helped Chinese corporations navigate the complexities of world markets and set up a powerful international presence. We’re proud to be on the forefront of B2B communications, driving transformative methods that empower our purchasers to thrive within the worldwide enviornment.”

About China Advocate:
China Advocate is a PR company based mostly in China, specializing in strategic communications, public affairs, and disaster administration. With a deep understanding of the Chinese market and in depth expertise in worldwide communications, China Advocate helps organizations navigate the complexities of world enterprise environments and construct sturdy, impactful model narratives. The company is famend for its dedication to excellence, revolutionary strategy, and the power to ship tangible outcomes for its purchasers.

For media inquiries, please contact:

Rachel He
China Advocate
+65 9230 6930


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