For the Moreno Valley, CA native, “PUSHING BUTTONS” represents karma, the reapings of carelessness, and a reminder to self that impulsive reactionary decisions tend to come with steep consequences. The song is also a reflection of times that Asha has let himself down; and as such, it opens with the multi-hyphenate musician giving fans insight into his inner dialogue. “What you dodging, why you ducking?,” Asha sings, with his honey-coated vocals softening the blow of the embedded self-confrontation and recognition of the unhealthy loop of quick fixes & vices he has used to mask his true feelings.
While the sentiments within Asha’s lyrics are universally relatable, “PUSHING BUTTONS” was inspired by a personal, traumatic moment in the young artist’s life. After surviving a six-car accident caused by a dispute in his hometown, Asha was left with a lingering feeling of shame, acknowledging the danger he had put himself in, and reckoning with the impermanence of life. The video for “PUSHING BUTTONS” finds Asha in several dystopian settings, alternately capturing moments of suppressing his feelings and hiding from his emotions; intentionally sitting in self-reflection; and moments of hope into a better way of living – just as the song does.
Produced intimately by Asha and close friend and collaborator Zach Ezzy (Jordan Ward, Alex Isley) Pins & Needles finds the 22-year-old fearlessly sharing his exploration into all facets of his life – his identity, his family, his childhood, his mental health, his vices, his art, and his love for music. The multi-hyphenate has spent the last few years growing alongside the Los Angeles-based POC-led artist community, KOGO (with Curtis Waters, Alé Araya, CONNIE, KOAD & more) & building his experiential brand, WAITINGROOM, via which he sold out two major events in Los Angeles last year.
Pins & Needles signals the next chapter for Asha, reflecting on the growing pains of youth, diving into the nuance of his own vices, and iterating on the complications of navigating childhood as a young black kid from the Inland Empire. The album explores all of these experiences intimately, but gently, with emotionally provocative refrains cuddled next to intricate, aggressive rap pockets. Inspired heavily by New Amerykah Part 2 by Erykah Badu & To Pimp A Butterfly by Kendrick Lamar – honesty & originality are the through-line, as Asha seamlessly weaves between hip-hop, R&B, soul & all of his influences in between.
He will be releasing his forthcoming album via Guin Records – ADA/Warner in the fall.
Follow Asha Imuno’s journey via Instagram
For all media inquiries including additional information, please contact CL Media- Courtney Lowery at Courtney.Lowery@clmediaent.com or Syreta Oglesby at syreta@w-wpr.com.
ABOUT GUIN RECORDS- The Artist-Friendly Label
GUIN is a fully operational independent record label based in California that has partnered with multiple distributors (ADA/Warner, SoundOn, Fuga) for quality promotion, and distribution for independent artists globally. Guin artists own their own masters, are provided monthly wellness stipends, and split the earnings 50/50 with the label– nearly unheard of in the music industry.
ABOUT ASHA IMUNO:
With co-signs from HitBoy, Terrace Martin, Diddy & more, artist and producer Asha has crossed over 10M streams independently, including his breakout single ZIG ZAGGING. He’s earned over 20K followers & 10M views across platforms with coverage from Othertone, Ones To Watch, and Lyrical Lemonade. Additionally, Asha’s experiential live series, WAITINGROOM – featuring both live performances and immersive art experiences – sold
Courtney Lowery
CL Media
+1 201-658-3711
Courtney.Lowery@clmediaent.com
Pushing Buttons
