New Delhi (India), December 19: India is witnessing a surge in the number of global capability centres (GCCs) that are being set up or expanded by multinational corporations (MNCs) in the country. GCCs are captive centres that handle operations, IT support, and innovation for their parent organisations. However, finding and retaining the right talent is not an easy task, especially in the tier 2 and tier 3 cities. Moreover, the Covid-19 pandemic has disrupted the traditional ways of working and has accelerated the adoption of remote and hybrid work models.
This is where Mikro Grafeio, a social impact startup, comes in. It does so by offering integrated workspace and workforce solutions, advisory and consulting for businesses to help them set up operations beyond metros and tier 1 cities.
The Rise of GCCs in India
According to a report by Nasscom and Zinnov, India has around 1,500 GCCs with a market size of Rs. 2993.67 billion, employing more than 1.3 million people as of FY2021. The report also predicts that close to 500 more MNCs are expected to launch captive centres in India by FY2025.
One of the key drivers for this growth is the availability of skilled talent in India, especially in the fields of data science, digital innovation, web applications, platform engineering, automation, and software development. These are some of the major focus areas for both the new and existing GCCs in India.
The Challenge of Talent Acquisition and Retention
However, finding and retaining the right talent is not an easy task, especially in the tier 2 and tier 3 cities. According to a survey by Mercer, the average annual attrition rate in the GCC sector in India was 18% in 2020, which was higher than the global average of 15%. The survey also found that the top reasons for attrition were career progression, compensation, and work-life balance.
Moreover, the Covid-19 pandemic has disrupted the traditional ways of working and has accelerated the adoption of remote and hybrid work models. According to a report by EY, 83% of the GCCs in India have adopted remote working as a permanent or long-term option, and 74% of them have reported an increase in productivity and efficiency.
The Solution of Mikro Grafeio
Mikro Grafeio, which means “small office” in Greek, is on a mission to create 100,000 job opportunities in tier 2 and 3 cities in India, thus enabling local economies to thrive. It does so by offering integrated workspace and workforce solutions, talent acquisition, workforce training, advisory and consulting for businesses to help them set up operations. Through its carefully curated partner ecosystem, it also provides a bouquet of value-added support services to handle a host of needs that its customers may need from planning stage till post setup up of their operations while they can focus on their core business growth and client delight.
The Benefits of Mikro Grafeio
Today, Mikro Grafeio provides its unique workspace solutions in 40 locations across India that are process ready, people ready, and performance ready. These workspaces are equipped with state-of-the-art infrastructure, IT support, administrative services, safety and well-being measures, and training and skill development programs. They also offer flexibility and freedom to the employees to work from anywhere, as well as opportunities to learn and grow in their careers. Mikro Grafeio also helps its customers in identifying the right local talent faster and managing end-to-end operations efficiently on a build-manage-transfer model. It also helps them in deepening alignment with government incentives and regulatory bodies, understanding cultural nuances better, and creating outcome-based motivation and excellence.
Mikro Grafeio’s differentiator has always been its ability to offer end-to-end services. As a full-fledged managed services provider, it leverages technology to deliver exceptional customer experience by offering custom-built solutions. Hence, its customers get to experience a seamless process of fulfilling their distributed workspace and trained workforce needs across India under a single zero-capex MSA while adhering to their ESG goals. It also has an award-winning workspace management platform that allows its customers to search, book, pay, and work or meet from any of its workspaces across the country.
Mikro Grafeio has already delivered over 2 lakh sq. ft of workspaces across 22 cities and towns, creating over 1000 jobs. It has also partnered with some of the leading MNCs and GCCs in the country. It has also received recognition and appreciation from various stakeholders, including the government, the media, and the industry.
Mikro Grafeio is not just a workspace provider, but a catalyst for social and economic transformation. By bridging the gap between the GCCs and the tier 2 and 3 cities in India, it is creating a win-win situation for all the parties involved. It is enabling the GCCs to access and retain the best talent, reduce costs, increase productivity, and achieve sustainability. It is also empowering the local communities to access quality employment, education, and infrastructure, and improve their standard of living. Mikro Grafeio is truly revolutionising the way India goes to work.
Rajneesh Singh is a journalist at Asian News, specializing in entertainment, culture, international affairs, and financial technology. With a keen eye for the latest trends and developments, he delivers fresh, insightful perspectives to his audience. Rajneesh’s passion for storytelling and thorough reporting has established him as a trusted voice in the industry.
