Gurgaon-based, private care homegrown manufacturing firm Ivia Beaute Pvt. Ltd. with their flagship manufacturers ‘Astaberry’ and ‘Ikin’ lately launched their new product vary of Hair Removing Lotions and Wine Facial Kits. Impressed by Ayurveda and formulated with Science, the transfer is to create a one-stop answer for all private care wants and additionally to broaden their ever-growing cruelty free, vegan and eco-friendly product vary comprising of Hair elimination lotions, Face Wash, Sunscreen, Residence Facial Kits, Onion Oil and Shampoo. Well-liked actress and mannequin Mouni Roy has been signed because the face of the model “Ikin Hair Remover Cream”. Ivia Beaute Pvt. Ltd., a enterprise from the home of BHIMSAINI, a pioneer within the Kajal Trade and a number one producer and distributor of Pure Skincare, Healthcare & Eyecare merchandise since 1950 catering to Indian in addition to international market.
Mouni Roy introduced as Model Ambassador for Ikin Hair Removing Cream
Mr. Achal Arya, Director, Ivia Beaute Pvt. Ltd. shares, “Caring for our pores and skin is a day by day ritual and it must be pampered with the goodness of nature and that is what the essence of this marketing campaign is with the face of our model, Mouni Roy. Astaberry merchandise are enriched with the goodness of Ayurveda, the age-old Indian science primarily based on lively pure components, blended with fashionable formulations and distinct fragrances. The newly launched Astaberry Wine Facial Equipment and Wine Face Wash have gotten well-liked with millenials and salon homeowners alike. Comprised of pure components and specifically crafted formulations like utilizing Purple Grape extract on this distinctive facial equipment which helps to cut back wonderful floor strains and replenish depleted moisture and in addition improves pores and skin moisturization, firmness, retains elasticity, eternal glow, and equity. Utilizing delicate fragrances and crafted packaging provides to the sensory really feel of the merchandise making the expertise extra pleasant and satisfying.“
Astaberry has, with its devoted in-house R and D group of consultants in cosmetics, chemistry and product design, developed an entire vary of skincare, haircare and private care merchandise. The firm has additionally added to the “Astaberry Ikin” lively pores and skin and hair care vary with the introduction of a Hair Removing Cream with none unintended effects and with out ache. The product innovation is such that it doesn’t darken the pores and skin like different hair elimination lotions however it additionally makes use of much less time to do it. It’s accessible in 5 completely different variants i.e Gold, Diamond, Rose, Papaya, and Pores and skin Whitening. “The corporate plans to double down on its development technique including extra manufacturers by finish of present fiscal and goals to grow to be a Rs. 200-crore by finish of FY 2023,” Mr. Achal Arya, Director, Ivia Beaute Pvt. Ltd. additional provides. As per business experiences, the Ayurveda market is ready to develop by USD 6.81 billion from 2021 to 2026, progressing at a CAGR of 15.32 per cent.
Astaberry Ikin Gold Hair Remover Cream Advert Ft. Mouni Roy advert
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The vivacious Bollywood actor Mouni Roy who’s seen in a TVC of “Ikin Hair Remover Cream” in a playful temper with gold-fish shares, “I am actually excited to be the face of a model like Astaberry that deeply resonates with my love for pure, natural components since childhood. The philosophy of the model and their distinctive method to deliver the most effective merchandise primarily based on the Ayurvedic & Scientific ideas that are Acutely aware, Socially Accountable, free from Animal Cruelty and Surroundings pleasant with all pure components is really commendable. With Astaberry, my skincare routine is extra pleasant.“
Throwing mild on the storytelling, Anand Oberoi, Managing Director, Oberoi IBC stated, “Astaberry has a really distinct vary of private care merchandise crafted over years of analysis like the Wine Facial Equipment to the Astaberry indulge Sulfate-free Vitamin C foaming face wash to Astaberry’s Papaya sunscreen infused with the richness of pure papaya extract or the Astaberry Skilled Pores and skin Rejuvenating Vitamin E Face Serum. Our problem was to create a messaging that aligns with the model assertion. The concept is to handle communication technique with a long run purpose to ascertain Astaberry as one of many main private care model in the nation.”
Astaberry is not only a model, it’s a life-style that individuals embrace to look naturally lovely. Launched by Ivia Beaute Pvt. Ltd., a enterprise from the home of BHIMSAINI, Astaberry was created to supply result-oriented pure merchandise that fulfill the wants of each pores and skin sort. Our merchandise are impressed from Ayurveda and formulated utilizing the most effective components from India and Europe. Immediately Astaberry is bought throughout the nation in all main retail shops and utilized by over 30,000 magnificence professionals in salons. Their merchandise are additionally exported to greater than 13 nations.
For extra data please go to: https://www.astaberry.