S.Kumars – the premiere legacy Indian Textile model turns 75
Mumbai (Maharashtra) [India], November 22: Typically referred to as the material of the nation, S.Kumars, one of the most enduring manufacturers in the nation since 1948, turns 75 in 2023. A book, Thread by Thread, on the life of Shambhu Kumar or ‘the’ S Kumar will (*24*) launched by Kapil Dev, on November 24, 2023 at The Palace Halls, NSCI, Mumbai; the cowl of the book was launched at the firm’s style present in Indore on October twenty seventh. Kapil Dev has been a model ambassador for S.Kumars for his or her television and print campaigns in the 80s and 2000s. The book has been written by famous journalist and creator Sathya Saran and printed by Penguin Random Home. The book launch will embody readings by Sathya and Sharon Prabhakar who is additionally the host for the night.
Shambhu Kumar pioneered the introduction of Polyester Blends in India, which boosted the manufacturing and consumption of reasonably priced, long-lasting materials for the center class and the decrease revenue teams. He lived by the motto “Finest Doable High quality at the Lowest Doable Value.” Together with his dynamism, zeal, and imaginative and prescient, he quickly established S.Kumars as the Material of India.
S.Kumars kickstarted the celebration to mark its seventy fifth anniversary with a style present and a vendor meet held on twenty seventh and twenty eighth of October in Indore. Anna Bredemeyer and Salim Fatehi, the supermodels of the 70s and 80s India, have been an integral half of the style exhibits for the model then and have been now the showstoppers with present A-lister fashions who walked the ramp for this 12 months’s style present.
Style Reveals and Seller Meets
Shambhu Kumar launched style exhibits to familiarise sellers with the key hyperlink between gross sales and manufacturing of the merchandise on supply. He wished to popularise synthetics as a extra viable substitute for the dearer cotton material and prolong their distribution throughout India, together with in small cities and villages.
Dhvani Kaul, businesswoman and the youthful granddaughter of Shambhu Kumar mentioned, “Our grandfather painstakingly created an unique and close-knit vendor community throughout the nation, and we’re very proud of his achievements. We’ll attempt our utmost to maintain these traditions and values intact. We’re taking a look at constructing these relations to gasoline increasingly progress & innovation.”
Supermodel Salim Fatehi, on his affiliation with S.Kumars, mentioned, “I’ve carried out 100s of exhibits in numerous cities for S.Kumars in the early 80s and we used to name them the S.Kumars All India Circuit Reveals. They have been fairly entertaining with fashions dancing to the choreography with rather a lot of glitz and glamour. All of us fashions would journey collectively from one metropolis to one other. We have been actually one massive household and Shambhu Kumar ji made us really feel like one. I thank S.Kumars for being a component of my life.”
Anna Bredemeyer was already a longtime mannequin in 1979 when she received a name from the foremost style present producer of the time, Shanti Chopra for the S.Kumars Style Reveals and this is how she made her catwalk debut! Anna remembers, “And identical to that… Shanti Chopra made me a suggestion I couldn’t refuse and I commenced my style present journey on the S.Kumars ramp in grand fashion to Beethoven’s fifth symphony… We travelled the size and breadth of India going to locations I by no means imagined I’d go to doing innumerable exhibits. I’m really glad Shanti insisted I begin with this circuit in specific as S.Kumars set the bar very excessive for all future exhibits I used to be to affiliate myself with. My heartfelt thanks to Shambhu Kumar ji!”
Anna fondly remembers, “We fashions have been all the time handled with class and dignity, like we have been prolonged household. We by no means had a fear in the world and have been assured of getting our dues. By no means have been we brief modified on our charges nor was there any compromise made on our journey preparations or resort lodging. It was all the time the greatest of the greatest… the approach it ought to (*24*)… Doing exhibits for them was all the time such a pleasure, my everlasting gratitude to the S.Kumars household!”
Anna additional provides, “So this brings us to at this time, right here and now the place my life in the world of style has certainly really come full circle and I contemplate myself most lucky to have made my foray onto the style present stage with such a stellar group like S.Kumars!”
Entrepreneur and Shambhu Kumar’s elder granddaughter Vidhi Kasliwal mentioned, “The style exhibits began as a method to getting the most quantity of wholesalers and semi-wholesalers into the fold, and the technique turned out to (*24*) wildly profitable. Sponsoring the S.Kumar ka Filmi Mukkadama on All India Radio, Chitrahaar on Doordarshan, and getting Mr. Kapil Dev as the model ambassador are just a few of the examples of our Daddu’s advertising acumen. He is a self-taught first era entrepreneur with no formal coaching or schooling. His life and journey has been so thrilling and inspirational, it made for a really compelling learn. I strongly felt his was a narrative value telling.” Vidhi additional provides, “As a shock for our grandparents, we unveiled the cowl of the book at the style present in Indore, and as a particular tribute to our grandfather, the book itself will (*24*) launched by none apart from Mr. Kapil Dev in Mumbai. It will not (*24*) out of place to point out that my grandfather’s humble beginnings and the heights he has achieved together with the ideas he has lived by in enterprise and in life are completely embodied by Kapil ji and his persona.”
About The Book
Thread By Thread is a private look into the story of Shambhu Kumar, who, ranging from scratch constructed one of India’s most profitable textile empires. The book traces his progress from being a dealer to an industrialist checking the milestones to reveal the enterprise mantra behind his phenomenal success. A befitting homage to the founder of S.Kumars in its platinum jubilee 12 months, the book is based mostly on interviews with household, mates, colleagues, and staff members.
After 75 years of a flourishing enterprise, the founder of S.Kumars, Shambhu Kumar Kasliwal is now handing over the reins to the third era of the household, his granddaughters – Dhvani and Vidhi.
When requested about his emotions on reaching this historic milestone, an emotional Shambhu Kumar mentioned, “I’m indebted to Bhausaheb (L.V.) Apte, who taught me the ropes of the enterprise and the significance of ethics in it; I’m grateful to my older brother, late Abhay Kumar ji for being by my facet each step of the approach, I miss him dearly; I’m lucky to have a spouse who is the good associate for me, she has been my largest energy by way of thick and skinny.; I’m grateful to have such a loyal and dedicated staff. And I can solely thank the Almighty for every thing and pray for His continued grace and blessings on my two granddaughters who’re all set to take the S.Kumars flag even increased.”
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